PeerBoard, a plug & play community-as-a-service platform. Powerful community tools, modern forum software, real-time conversations, intelligent feed all that is inside the platform.
In just a few short years, they’ve helped thousands of companies to benefit from building their own communities.
PeerBoard offered no-code integrations for individuals in search of a fast and easy solution. It has WordPress, Shopify and Thinkific plugins. In April 4, 2023 Peerboard was acquired by Docebo Inc. (NASDAQ:DCBO; TSX:DCBO)
During the process, we faced several challenges, including:
Their website and organic traffic were stuck on a plateau for more than 6 months
Also, startup needed PR covering and mentions from big brands and well-known Mass Media websites, but had a limited budget
The content they were writing was based on the personal opinion of their internal writer who was an expert in the niche - as the result, organic traffic was not growing
Half the of the content was published on Medium.com - that gave some of the traffic on site, but didn’t help the website to grow with product pages
Team was new to the market and had no partnership collaborations and network of exports and partner brands
Platform had a lot of UGC content, but it was not indexed and did not give any juice to the website Trust Rate of organic traffic
We took a number of steps to address each of these issues to achieve the agreed desired outcomes, including:
Made a PR Topic Resaerch and found 23 topics that will have the biggest chances to get covered by journalists - on the 4th place we had topic “Online Community Statisitics”
Created a 5-step Roadmap how to release a data source Report to kill two birds with one stone - get mentions from journalists and big brands, and increase Domain rate and organic traffic on the website
Made an SEO traffic research with keyword research, keyword grouping, competitors gap analysis and SEO Strategy and prioritised all topics according to potential leads Vs. costs - two topics in Google US had the biggest ROI: “buildind a community” (0.51) and “community management” (0.16)
Created specs to migrate content from Medium to the website and rewrite it to be unique - during 4 months all content was migrated.
Included expert and partner collaboration for the ‘Online Community Statistics’ Report with existing fan clients and new potential ones for citations for the report.
Prepared specs for tech team to index all existing content on clients communities where it was possible and ethical to increase the mentions, links and content weight.
Once the changes were implemented, we recorded a remarkable increase in organic traffic to the website, resulting from our comprehensive optimisations. This growth not only highlighted immediate results but also then demonstrated sustained progress over time. To clarify, in 2023 there was a staggering 600% increase in organic traffic when compared year-on-year with 2022.
Fixing technical problems on the site
Optimizing existing content on the site
Publication of quality content, increasing the link mass
This exceptional achievement can be attributed to the strategic and systematic approach employed to address the various issues that were plaguing the website. From technical problem-solving to content development and UX enhancement, our thorough, multi-faceted approach focused on optimising the website for improved search engine visibility and increased user engagement.
The positive impact of our success is evident in the improved search rankings for various targeted queries. While providing only a glimpse of the many queries that we enhanced, these screenshots are a testament to the effectiveness of our comprehensive strategy. It is important to note that the substantial rise in organic traffic directly correlates with improved search rankings, making it a key indicator of our success.
In conclusion, our diligence in optimising the website has yielded exceptional results for our client, EP Advisory, as evidenced by the 600% increase in organic traffic in one year. This success is a testament to our ability to identify and address critical issues, implement strategic improvements, and ultimately drive measurable growth. By concentrating on specific key aspects of the website, such as technical adjustments, content development, and user experience enhancements, we have positioned the website for long-term growth and sustainability. The improved search rankings for numerous targeted queries demonstrate our proficiency in delivering results that count, with a clear focus on driving meaningful and lasting progress.
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