Add an Extra £50K+ to your eCommerce Monthly Revenue over the Next 6 Months
Using our proven Customer Value Tree™ framework we have already grown 25+ eCommerce businesses x6-10 times in the UK, Europe and America and made 5 eCommerce brands £1M+ businesses.
To fully understand your whole customer UX, we create a mystery shopper and go through your complete eCommerce buying experience end-to-end. Only 5 places per month are available for this service.
To fully understand your whole customer UX, we create a mystery shopper and go through your complete eCommerce buying experience end-to-end. Only 5 places per month are available for this service.
UK-based eCommerce Digital Marketing Agency, trusted by BBC Dragons' Den Investors
2/5 places still available this month
As Seen On
We Are A Team Of Google Trainers And A-level eCommerce Experts
We are Google Campus Partners and Trainers endorsed by Google to teach best practices to marketers.
Premium Google partners
Facebook partners
Shopify partners
Printify experts
Udemy authors
Skillshare authors
Making your first website from scratch, finding manufacturers, launching marketing experiments, making product photoshoots, scaling sales – and for us, it’s personal.
Our Story
Case Studies
Hanna Sillitoe (BBC Dragons' Den Alum.): x10 Growth in 12 months
x2.5
Avg. RoAS in Google and Facebook Ads
4.85%
Avg. eCom Conversion Rate
22.86%
Avg. Monthly Revenue Growth
increase Average Order Value
x1.2
increase online revenue
x2
increase eCom conversion rate
x1.5
ShakeSphere (BBC Dragons' Den Alum.): x2 Growth in 6 months
Hanna Sillitoe (BBC Dragons' Den Alum.): x10 Growth in 12 months
❻ x2.5 RoAS in Google and Facebook Ads
❺ 4.85% eCom Conversion Rate
❹ 22.86% average monthly revenue growth
ShakeSphere (BBC Dragons' Den Alum.): x2 Growth in 6 months❻ x1.5 increase eCom conversion rate
❺ x2 increase online revenue
❹ x1.2 increase Average Order Value
The eCommerce Brands We Helped To Grow X Times
Natural Skin Care
Revenue growth X10 times
Protein Shakers
Revenue growth X2 times
Sleeping products
Revenue growth X4 times
Knitting Kits
Revenue growth X1.5 times
Rose Bears
Revenue growth X1.75 times
Furniture
Revenue growth X3 times
We Use The Customer Value Tree™ Framework To Unlock Your eCommerce Growth
12-step healthy eCommerce growth strategy tool deeply rooted in the right product-market fit and seamless customer experience implemented across all marketing channels.
4. Scaling revenue
We use Customer Value Journey (CVJ) check-lists to find growth points to provide sustainable sale and revenue growth month-per-month.
Facebook Ads
Google Ads
SEO
Automated E-mails
Increase LTV/AOV
Digital PR
CRO
2. Customer Experience
We implement value propositions
(offers) on the website, make Conversion Rate Optimisaiton (CRO) by the best Google UX practises and create essential email automations.
(offers) on the website, make Conversion Rate Optimisaiton (CRO) by the best Google UX practises and create essential email automations.
Conversion Rate Optimisation (UX)
E-mail Automations
3. Traffic Growth
We launch advertising minimum viable campaigns (MVC) on Facebook, Instagram and Google to find predictable acquisition channels with positive Return on Ad spend (RoAS).
Testing Ads (MVC)
SEO Basic Optimisation
Branches
Foundation
Trunk
Roots
1. Product-market fit
We validate the Buyer Avatars, create Hooks and Functional-Brand-Influence-Transacitonal (H+FBIT) Attributes and make Full Offer Stack (FOS) for the website, email and ad copies.
Marketing Strategy – Business Positioning and Offers
Conducting mystery shopping on your website, we analyse your customer experience and spotlight growth gaps – you get a revenue growth audit (PDF) of what your eCom brand needs to do next to grow X6-10 times
2/5 places still available this month
4. Scaling revenue
We use Customer Value Journey (CVJ) check-lists to find growth points to provide sustainable sale and revenue growth month-per-month.
❽ Facebook Ads
❽ Google Ads
❽ SEO
❽ Automated E-mails
❽ Increase LTV/AOV
❽ Digital PR
❽ CRO
We use Customer Value Journey (CVJ) check-lists to find growth points to provide sustainable sale and revenue growth month-per-month.
❽ Facebook Ads
❽ Google Ads
❽ SEO
❽ Automated E-mails
❽ Increase LTV/AOV
❽ Digital PR
❽ CRO
3. Traffic Growth
We launch advertising minimum viable campaigns (MVC) on Facebook, Instagram and Google to find predictable acquisition channels with positive Return on Ad spend (RoAS).
❽ Testing Ads (MVC)
❽ SEO Basic Optimisation
We launch advertising minimum viable campaigns (MVC) on Facebook, Instagram and Google to find predictable acquisition channels with positive Return on Ad spend (RoAS).
❽ Testing Ads (MVC)
❽ SEO Basic Optimisation
2. Customer Experience
We implement value propositions
(offers) on the website, make Conversion Rate Optimisation (CRO) by the best Google UX practices and create essential email automations.
❽ Conversion Rate Optimisation (UX)
❽ E-mail Automations
We implement value propositions
(offers) on the website, make Conversion Rate Optimisation (CRO) by the best Google UX practices and create essential email automations.
❽ Conversion Rate Optimisation (UX)
❽ E-mail Automations
1. Product-market fit
We validate the Buyer Avatars, create Hooks and Functional-Brand-Influence-Transacitonal (H+FBIT) Attributes and develop a Full Offer Stack (FOS) for the website, email and ad copies.
❽ Marketing Strategy – Business Positioning and Offers
We validate the Buyer Avatars, create Hooks and Functional-Brand-Influence-Transacitonal (H+FBIT) Attributes and develop a Full Offer Stack (FOS) for the website, email and ad copies.
❽ Marketing Strategy – Business Positioning and Offers
We Are More Than An eCommerce Agency
We are your growth partner that works as an organic extension of your internal team.
Take Full Control over Your Customer Value Journey and Touch-Points with your Brand
Get the best omnichannel marketing strategies rooted into your eCommerce business growth and integrated as one smooth experience for your customers.
Maximise the value of your business through the ideal Product Market Fit, website experience and predictable acquisition channels.
We use end-to-end analytics to measure the results and make data-driven decisions correlating with your sales and eCom revenue growth.
A Responsive A-level Team That Feels Like
an Organic Extension of Your Internal Team
an Organic Extension of Your Internal Team
We integrate as partners and cooperate with your in-house team. If needed we can help to scale with freelancers or even mentor your existing team.
Get access to a live Slack channel or WhatsApp group with our fast responses and regular updates.
Never again be left one-on-one with your obstacles. We have direct connections with Google, Facebook and TikTok managers to resolve any issues within 24 hours.
Scale Internationally to the United States, Europe and the United Kingdom
We are working with eCommerce clients in the US, UK and in 10 European countries with local languages.
Our expertise can save you time and effort on your international expansion. We have proven working strategies and tactics to scale internationally.
We have made 5 eCommerce brands Million+ businesses, 4 startups have fundraised their next round after working with us.
Launch new products and partnerships on the go
You can launch new products on the market much faster. We know how to manage product releases to generate the most awareness.
Partnerships (white label) with other brands may be a great way to increase revenue. We can help you make these collaborations with our network. It is a win-win.
We use the best worldwide strategies and tactics to work with mass media and make digital PR the most effective way for your growing brand.
Take Full Control over Your Customer Value Journey and Touch-Points with your Brand
❽ Get the best omnichannel marketing strategies rooted into your business growth and integrated as one smooth experience for your customers.
❽ Maximise the value of your business through the ideal Product Market Fit, website experience and predictable acquisition channels.
❽ We use end-to-end analytics to measure the results and make data-driven decisions correlating with your sales and revenue growth.
❽ Maximise the value of your business through the ideal Product Market Fit, website experience and predictable acquisition channels.
❽ We use end-to-end analytics to measure the results and make data-driven decisions correlating with your sales and revenue growth.
A Responsive A-level Team That Feels Like an Organic Extension of Your Internal Team
❽ We integrate as partners and cooperate with your in-house team. If needed we can help to scale with freelancers or even mentor your existing team.
❽ Get access to a live Slack channel or WhatsApp group with our fast responses and regular updates.
❽ Never again be left one-on-one with your obstacles. We have direct connections with Google, Facebook and TikTok managers to resolve any issues within 24 hours.
❽ Get access to a live Slack channel or WhatsApp group with our fast responses and regular updates.
❽ Never again be left one-on-one with your obstacles. We have direct connections with Google, Facebook and TikTok managers to resolve any issues within 24 hours.
Scale Internationally to the United States, Europe from the United Kingdom
❽ We are working with clients in the US, UK and in 10 European countries with local languages.
❽ Our expertise can save you time and effort on your international expansion. We have proven working eCommerce strategies and tactics to scale internationally.
❽ We have made 5 eCommerce brands Million+ businesses, 4 startups have fundraised their next round after working with us.
❽ Our expertise can save you time and effort on your international expansion. We have proven working eCommerce strategies and tactics to scale internationally.
❽ We have made 5 eCommerce brands Million+ businesses, 4 startups have fundraised their next round after working with us.
Launch new products and partnerships on the go
❽ You can launch new products on the market much faster. We know how to manage product releases to generate the most awareness.
❽ Partnerships (white label) with other brands may be a great way to increase revenue. We can help you make these collaborations with our network. It is a win-win.
❽ We use the best worldwide strategies and tactics to work with mass media and make digital PR the most effective way for your growing brand.
❽ Partnerships (white label) with other brands may be a great way to increase revenue. We can help you make these collaborations with our network. It is a win-win.
❽ We use the best worldwide strategies and tactics to work with mass media and make digital PR the most effective way for your growing brand.
“I can't speak highly enough about ESA Digital. Dennis and his team have transformed my website from a store that functioned fairly well, to a fully optimised platform which performs better and generates significantly more income through substantially better sales conversions. We have a plan to continue building on the fantastic growth we’ve already achieved this year, and I have no doubt that with Dennis and his team on side we will accomplish all this and more.”
Hanna Sillitoe
Skin Healing Expert, Best-selling Author,
BBC Dragons’ Den Alum.
Skin Healing Expert, Best-selling Author,
BBC Dragons’ Den Alum.
"ESA Digital are Marketing and Product managers of our Spain and Portugal eComs. They created our new websites from the ground up, improving UX usability by 4 times. It’s a perfect partnership. The result? Double the online visibility of our brand and an increase in our online revenue of 150%. We couldn’t be happier."
Ilya Adamsky
CEO at Sleep.8 Europe (brand Sleep.8),
8 European countries, incl. the UK
CEO at Sleep.8 Europe (brand Sleep.8),
8 European countries, incl. the UK
"ESA team get to work on day one and don’t stop until they have achieved their aim. Their experience and knowledge have grown an eCom project of mine by a factor of 3.5 in only 6 months, increasing our orders by 300%. To demonstrate it was not a one-off, I then gave them another project in my portfolio and they doubled that eCom conversion rate. I am now convinced, and am about to pass them two more projects from my portfolio — and I am excited to see what they can do with those."
Stepan Galaev
Galaev Grierson, UK-based Venture Capital, incl. Portfolio Management of Dragons' Den Investors
Galaev Grierson, UK-based Venture Capital, incl. Portfolio Management of Dragons' Den Investors
Our Service Offers
We use the CVT™ framework to find your growth gaps and fill them with the specific packs needed for your eCommerce business growth.
Onboarding
Product Market Fit pack
During 3 workshops we validate Customer Avatars, Hooks, Functional-Brand-Influence-Transactional (FBIT) Attributes, Full Offer Stack (FOS) needed for CRO, Email and Ad copy.
CRO 1-time pack
Optimisation of website pages according to Product Market Fit (PMF) pack with value propositions and Google UX playbook.
Email 1-time pack
Creation of Welcome flow, post purchase/form email flow, abandoned checkout flow (eCom), new product/feature launch campaign template (Startup).
Monthly packs
Ads monthly pack (S/M/L/XL)
Launching Google, Facebook/Instagram Minimum Viable Campaigns (MVC) and scale to TikTok, YouTube, LinkedIn, Pinterest, Microsoft Ads finding Campaign-Audience-Message-Product (CAMP) with positive RoAS.
SEO monthly pack (S/M/L)
Starting from SEO basic optimisation (listings/landing pages), making keyword research, competitors analysis, on-page/technical optimisation and scaling with link building from relevant trustworthy websites.
Add-ons
Digital PR pack
(5 steps per topic)
(5 steps per topic)
Creating a data source magnet (Reverse Outreach) to increase the number of PR backlinks per topic cluster (number of pages) organically month-per-month.
eCom AOV / LTV monthly pack (M/L)
Implementing AOV offers (bundles, cross-sell), post-purchase upsells, LTV offers, recurring payments for eShop.
Mentor monthly pack (M/L)
Working on the marketing strategy, customer experience improvements, validating growth hypotheses and sharing the network of experts for further global expansion.
Our Mission And Values
Long-Term Thinking
We do not want to bill you immediately, we want to offer greater value first. We are very proud of this and believe it will pay off in the future. Also, we have a 30 day money-back guarantee for all our clients.
Growing Trees Online & Offline
Planting a real tree for every +10K eCommerce monthly revenue achieved with our clients. We are on a mission to grow as many business and real trees on our planet as possible.
Knowledge Transparency
We support the Wikipedia Foundation and share the best practices both online and offline. We believe everyone should have equal access to practical knowledge and information.
Our Work Process
Mystery Shopper Audit
A clear vision of where you are and what to improve in UX, emails and traffic – as a result, you get a PDF file with growth gaps to fill in for your business growth.
30-min Discovery Call
After the audit we will discuss on a discovery call where you are now, where you would like to be and what’s next to achieve it.
3+ Months Engagement
The next step is to commit to a 3 months testing period. We will improve Product-Market-Fit, website UX, Emails and launch MVC Ad campaigns.
Scaling and Long-term Partnership
If both parties like the results, agreement automatically extends and we can start the scaling of your traffic, sales and monthly revenue growth.
Only 5 places per month are available.
Get an X-ray of your eCommerce Business with our 33-step Mystery Shopper audit
2/5 places still available this month
Product Market Fit pack
(!) Foundation of CRO, Email and Ads packs (marketing core)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
Conversion Rate Optimisation (CRO) pack
(can be split into 2 months)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
Email 1-time pack
(can be split into 2 months)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
Ads monthly pack (S/M/L/XL)
S package
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
SEO monthly pack (S/M/L)
S package
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
Digital PR pack
(сan be splitted into 4 months).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
eCom AOV/LTV mo pack (M/L)
eCommerce M package
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
Mentor Strategy pack (M/L)
eCommerce M package
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
eCommerce Product Market Fit pack
(!) Foundation of CRO, Email and Ads packs (marketing core)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
eCommerce Conversion Rate Optimisation (CRO) pack
(can be split into 2 months)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
eCommerce Email 1-time pack
(can be split into 2 months)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
Ads monthly pack (S/M/L/XL)
S package
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
SEO monthly pack (S/M/L)
S package
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
eCommerce Digital PR pack
(сan be splitted into 4 months).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
eCom AOV/LTV mo pack (M/L)
eCommerce M package
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
Mentor Strategy pack (M/L)
eCommerce M package
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
ESA Digital Ltd. is a company registered in England and Wales under company number 13075096. Authorised and regulated by the Financial Conduct Authority under reference number 929882.
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