Only Founders Can Completely Understand Other Founders
Making your first website from scratch, finding manufacturers, working with freelancers, creating a startup on a hackathon, bootstrapping, getting the first investment round – and for us, it’s personal.
ESA Digital / Our story
Dennis’ Story — eCommerce Founder (2013-2016)
2013 – Dennis started the eShop ‘Le Petit Jardin’ with his wife, Margot, selling mini garden kits from a Japanese design brand, growing it into a vast, curated collection of design-led goods and brands for the home, of both UK and European design. A website is created from a template. While they are finding their first suppliers, stock and logistic managers, Dennis starts working with marketing freelancers. However, he is not satisfied with the quality and so learns SEO and how to launch Google Ads by himself. At#nbspthe end of the year, the website gets onto the first page of Google results for searches on presents and gifts.
2014 – The website is migrated to a custom-built platform, launching production of their own handmade wooden products. They establish working with local journalists as well as mass media and automate receiving orders, processing and goods dispatch. Several purchase offers are received, of which one is accepted.
Dennis’ Story — eCommerce Founder (2013-2016)
2013 – Dennis started the eShop ‘Le Petit Jardin’ with his wife, Margot, selling mini garden kits from a Japanese design brand, growing it into a vast, curated collection of design-led goods and brands for the home, of both UK and European design. A website is created from a template. While they are finding their first suppliers, stock and logistic managers, Dennis starts working with marketing freelancers. However, he is not satisfied with the quality and so learns SEO and how to launch Google Ads by himself. At#nbspthe end of the year, the website gets onto the first page of Google results for searches on presents and gifts.
2014 — The website is migrated to a custom-built platform, launching production of their own handmade wooden products. They establish working with local journalists as well as mass media and automate receiving orders, processing and goods dispatch. Several purchase offers are received, of which one is accepted.
2015 – Dennis is invited by the American investment fund to start working on a huge industrial eCommerce platform, an analogue of Amazon Business in Europe. Beginning as the product manager, by the end of the year, he becomes the head of development, managing three teams in the US, Israel and central Europe.
2016 – The industrial eCommerce platform Yanbis collects 123k MRO products from American manufacturers and 25k industrial products from central and eastern Europe. First franchisees are invited to the project, making some anchor partnerships with the main leaders on the market. Dennis, at 25 years old, is named Top-30 under 30 IT Entrepreneur in Belarus (25th place). He owns a legal IT startup, loft event space, a coworking business, a café furniture brand, a training company and a digital marketing agency.
2015 — Dennis is invited by the American investment fund to start working on a huge industrial eCommerce platform, an analogue of Amazon Business in Europe. Beginning as the product manager, by the end of the year, he becomes the head of development, managing three teams in the US, Israel and central Europe.
2016 — The industrial eCommerce platform Yanbis collects 123k MRO products from American manufacturers and 25k industrial products from central and eastern Europe. First franchisees are invited to the project, making some anchor partnerships with the main leaders on the market. Dennis, at 25 years old, is named Top-30 under 30 IT Entrepreneur in Belarus (25th place). He owns a legal IT startup, loft event space, a coworking business, a café furniture brand, a training company and a digital marketing agency.
Our Mission And Values
Long-Term Thinking
We do not want to bill you immediately, we want to offer greater value first. We are very proud of this and believe it will pay off in the future. Also, we have a 30 day money-back guarantee for all our clients.
Growing Trees Online & Offline
Planting a real tree for every +10K eCommerce monthly revenue achieved with our clients. We are on a mission to grow as many business and real trees on our planet as possible.
Knowledge Transparency
We support the Wikipedia Foundation and share the best practices both online and offline. We believe everyone should have equal access to practical knowledge and information.
Dennis’ Story — Startup Founder (2016-2020)
2016 – Dennis exits from the industrial eCommerce platform and joins the IT startup Hackaton - armed only with his laptop and a sleeping bag — to challenge himself to create something with truly international influence. He dreams of an AI marketing assistant that will help non-professionals with Google Ads. They release an MVP chatbot right before the New Year.
2017 — Smartsub is started, getting its first 100 users. The death valley curve, bootstrapping and no money to fill up the car all follow. Applications to startup accelerators result in either silence or refusals, but the decision to see it through to the bitter-end results in victory in a startup competition! Getting into the Top 10 Startup Wise Guys accelerator earns the first investment of €20k. The startup roadmap appears for the next investment round.
Dennis’ Story — Startup Founder (2016-2020)
2016 — Dennis exits from the industrial eCommerce platform and joins the IT startup Hackaton — armed only with his laptop and a sleeping bag — to challenge himself to create something with truly international influence. He dreams of an AI marketing assistant that will help non-professionals with Google Ads. They release an MVP chatbot right before the New Year.
2017 — Smartsub is started, getting its first 100 users. The death valley curve, bootstrapping and no money to fill up the car all follow. Applications to startup accelerators result in either silence or refusals, but the decision to see it through to the bitter-end results in victory in a startup competition! Getting into the Top 10 Startup Wise Guys accelerator earns the first investment of € 20k. The startup roadmap appears for the next investment round.
2018 – The idea of the chatbot fails after several tests in the American market, and a period of finding other solutions for web development follows. What comes next is pitching to the founder of the biggest website builder platform in central and eastern Europe, and getting a soft commitment for a white-label integration with the Ads service. An invitation is received from the investment fund to apply for the Google for Startups Campus in Warsaw, Poland.
2019 – Dennis won the startup competition in the Google Campus, and was then invited to participate in the 6-month programme. The Smartsub Google Ads solution launches advertising with an easy 5-step flow and manages it on-the-go with optimisation scoring. AI solution is named among the Top 10 MarTech Startups of central Europe and wins the €50k Poland prize.
2020 – Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2020 – Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2018 — The idea of the chatbot fails after several tests in the American market, and a period of finding other solutions for web development follows. What comes next is pitching to the founder of the biggest website builder platform in central and eastern Europe, and getting a soft commitment for a white-label integration with the Ads service. An invitation is received from the investment fund to apply for the Google for Startups Campus in Warsaw, Poland.
2019 — Dennis won the startup competition in the Google Campus, and was then invited to participate in the 6-month programme. The Smartsub Google Ads solution launches advertising with an easy 5-step flow and manages it on-the-go with optimisation scoring. AI solution is named among the Top 10 MarTech Startups of central Europe and wins the € 50k Poland prize.
2020 — Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2020 — Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
We Are A Team Of Google Trainers And A-level Marketing Experts
Our team owns all certificates in Google, Facebook, SEO, CRO, Email, Inbound and Advanced Analytics.
Premium Google partners
Facebook partners
Shopify partners
Printify experts
Udemy authors
Skillshare authors
Case Studies
EP-Advisory:
+70% Growth in 6 months
+70% Growth in 6 months
X5
increased organic traffic in only 6 months
+70%
online revenue
+30%
more leads from organic and direct traffic channels
more leads from organic traffic channels
X2%
more leads
X2.3
increased organic traffic in only 6 months
X2
PeerBoard:
X2 Growth in 6 months
X2 Growth in 6 months
EP-Advisory: +70% Growth in 6 months❻ x5 increased organic traffic in only 6 months
❺ +70% online revenue
❹ +30% more leads from organic and direct traffic channels
PeerBoard:
X2 Growth in 6 months❻ x2 increased organic traffic in only 6 months
❺ x2.3 more leads
❹ x2% more leads from organic traffic channels
“I can't speak highly enough about ESA Digital. Dennis and his team have transformed my website from a store that functioned fairly well, to a fully optimised platform which performs better and generates significantly more income through substantially better sales conversions. We have a plan to continue building on the fantastic growth we’ve already achieved this year, and I have no doubt that with Dennis and his team on side we will accomplish all this and more.”
Hanna Sillitoe
Skin Healing Expert, BBC Dragons’ Den Alum.
Skin Healing Expert, BBC Dragons’ Den Alum.
“I met Dennis and his team, when he pitched his startup Smartsub. We accepted them to our accelerator program in 2017, our Batch 9, and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allow them to make things done.”
Cristobal Alonso
Global CEO at Startup Wise Guys Accelerator
Global CEO at Startup Wise Guys Accelerator
“ESA team with their skills, growth mindset and natural ability to mentoring are able to bring a lot of value to startup ecosystem with so many tech companies in their growth stage and businesses struggling with online advertising.”
Monika Synoradzka
CEO at Huge Thing Accelerator (Google Campus Partner)
CEO at Huge Thing Accelerator (Google Campus Partner)
"ESA Digital are SEO and Product managers of our Spain and Portugal eComs. They created our new websites from the ground up, improving UX usability by 4 times. It’s a perfect partnership. The result? Double the online visibility of our brand and an increase in our online revenue of 150%. We couldn’t be happier."
Ilya Adamsky
CEO at Askona Europe (brand Sleep.8),
7 European countries and the UK
CEO at Askona Europe (brand Sleep.8),
7 European countries and the UK
The eCommerce Brands We Helped To Grow X Times
Natural Skin Care
Revenue growth X10 times
Protein Shakers
Revenue growth X2 times
Sleeping products
Revenue growth X4 times
Knitting Kits
Revenue growth X1.5 times
Rose Bears
Revenue growth X1.75 times
Furniture
Revenue growth X3 times
The Startups We Helped to Scale and Fundraise The Next Round
Photography On-demand
Fundraised $1.3M
AdTech platform
Fundraised $73K
Transport Management System
Fundraised $2.6M
Fundraised $750K
Community platform
Inventory Management
Fundraised $125K
Career platform
Lead growth X3 times
Only 5 places per month are available.
Get the X-ray of your business with our full 32-step Mystery Shopper audit
2/5 places still available this month
Product Market Fit pack
(!) Foundation of CRO, Email and Ads packs (marketing core)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
Conversion Rate Optimisation (CRO) pack
(can be split into 2 months)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
Email 1-time pack
(can be split into 2 months)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
Ads monthly pack (S/M/L/XL)
S package
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
SEO monthly pack (S/M/L)
S package
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
Digital PR pack
(сan be splitted into 4 months).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
eCom AOV/LTV mo pack (M/L)
eCommerce M package
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
Mentor Strategy pack (M/L)
eCommerce M package
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
eCommerce Product Market Fit pack
(!) Foundation of CRO, Email and Ads packs (marketing core)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
✓ Questionnaire call (Avatars, Hooks + FBIT Attributes)
✓ Team Brainstorming
✓ Full Offer Stack workshop (Marketing copy: website, emails, ads)
eCommerce Conversion Rate Optimisation (CRO) pack
(can be split into 2 months)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
(!) Based on PMF pack and Google UX eCom playbook
< CRO Audit example >
✓ Home page (clear CTA, value prop, categories, social proof, FBIT Attributes, FOS)
✓ Menu & Navigation (consolidated stick menu, order categories, post-sales activities)
✓ Search (visible search bar, return results, auto-suggestions)
✓ Category / Product page (value prop, filter, urgency elements, price, product descriptions, FBIT attributes, FOS)
✓ Conversion (value prop, update cart, limit exits, guest checkout, CTAs, FBIT attributes, FOS)
✓ Form optimisation (validation, autofill, number of fields, steppers, sliders, correct keypads)
eCommerce Email 1-time pack
(can be split into 2 months)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
(!) Based on PMF pack
✓ Welcome flow (4 emails: FBIT attributes + offer)
✓ Abandoned checkout flow (2 reminder emails)
✓ Post-purchase email flow (5 emails: confirmation, cross-sell, review, referral promo code)
✓ Bestseller + sale campaign example (each month template)
Ads monthly pack (S/M/L/XL)
S package
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: launching MVC to find CAMP with positive RoAS to scale later (testing period), hygiene ads campaign to increase engagement
✓ Minimum Viable Campaigns (testing Google / Facebook / Instagram Ads - finding CAMP with positive RoAS)
✓ Hygiene Ads (Retargeting, brand, Search with long-term keywords pack)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: scaling Ad campaigns with CAMP, launching social commerce and social media rabbit hole
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Creating a social shop on Facebook and Instagram, launching social Ad campaigns (social shopping)
✓ Increasing the number of subscribers on social media (Instagram / Facebook / YouTube)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
L package
(!) Scaling period: scaling Ad campaigns with CAMP and social commerce, testing new ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Testing new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Creating a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
XL package
(!) Scaling period (1M+ Revenue): scaling Ad campaigns with CAMP and social commerce, scaling all ad channels
✓ Scaling performing Ad campaigns with positive ROI and maximum Ad spend (Google / Facebook / Instagram Ads)
✓ Scaling new ad channels (Tik Tok, Pinterest, LinkedIn, Microsoft)
✓ Scaling the number of subscribers in social media profiles (Instagram / Facebook / YouTube / Tik Tok / Pinterest / LinkedIn)
✓ Scaling a social shop in all new platforms (Tik Tok, Pinterest), launching social Ad campaigns (social shopping)
✓ Reports: every 2 weeks reports from all launched ad campaigns, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
SEO monthly pack (S/M/L)
S package
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
(!) Testing period: making SEO basic optimisation, launching growth of organic traffic (Google)
✓ Optimising product descriptions
✓ Optimising page titles, headings and meta descriptions for product pages
✓ Improving internal linking
✓ Optimising images with missed alt texts
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
M package
(!) Scaling period: increasing growth of organic traffic (Google)
✓ Keyword research: what we have now and where to get more relevant organic traffic
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website - we shall create the number of these backlinks every month (crowd platforms)
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done
L package
(!) Scaling period: scaling growth of organic traffic (Google, Microsoft)
✓ Keyword research: what we have now and where to get more relevant organic traffic (Google, Microsoft)
✓ Competitors analysis: checking the best practices with the on-page optimisation and link building from the leaders in Google
✓ On-page optimisation: pages optimisation, adding new relevant content, internal linking
✓ Technical optimisation: increase the speed of the webpages, decrease mistakes in Google Search Console (GSC)
✓ Conversion Rate Optimisation: increase the relevance into enquiries (CVR) and decrease lead acquisition cost (LAC)
✓ Link building: the main promotion in Google is with the backlinks from relevant trustworthy website (crowd / blogging platforms)
✓ Content creation: spec docs, management and delivery of the relevant content for product/category and blog pages
✓ Reports: every 2 weeks reports by positions in Google, the % of the visibility and the speed of growth in organic traffic, monthly reports with works done and planned, Trello board with the traction of tasks, weekly reports of works in progress and done.
eCommerce Digital PR pack
(сan be splitted into 4 months).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
(!) Upsell for SEO pack: increase the number of PR backlinks per topic cluster and brand awareness
✓ Step 1: Choose a Topic (PR Research)
✓ Step 2: Choose a Format (survey, DIY study, curated report)
✓ Step 3: Collect data (find stats data)
✓ Step 4: Write/edit report (spec docs)
✓ Step 5: Promote (data-driven press-release).
eCom AOV/LTV mo pack (M/L)
eCommerce M package
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
(!) Scaling period: increasing AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Reports: releases every month.
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing max AOV and LTV
✓ AOV offers (bundles, cross-sell)
✓ Post-purchase upsells (onsite)
✓ LTV offers (guarantee, rewards)
✓ Payment options (Apple, G pay, Buy now pay later, e.g. Klarna)
✓ Recurring payments (subscriptions)
✓ Partners collaborations (white-label) and subscriptions
✓ Reports: releases every month.
Mentor Strategy pack (M/L)
eCommerce M package
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
(!) Scaling period: increasing marketing strategy and growing business “Money Tree”
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
eCommerce L package
(!) Scaling period (after 1M+ Revenue): increasing marketing strategy and growing business “Money Tree” with global scaling
✓ Marketing strategy and consulting (1 hr/week)
✓ Analytics comments and growth hypotheses (weekly)
✓ Sharing network about further international expansion.
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