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Career Counselors' Remarkable Success: 5x Organic Traffic Growth with Our Marketing Agency
EP Advisory: Introducing the Brand
EP Advisory is a career agency supplying Russian speakers with consultation and talent-acquisition services. They have a large team of experienced consultants who specialise in the energy, engineering and infrastructure markets, connecting Russian-speaking professionals with international companies. Their services include recruitment, executive search, talent development, and career consulting.
Through this, they aim to help develop global collaboration and create business growth opportunities for the companies they support. Much more than just a recruitment agency, EP Advisory provides bespoke solutions to both companies looking to employ, as well as those seeking to fill the roles, and always ensures a professional and efficient recruitment experience for both parties.
During the process, we faced several challenges, including:
- Many non-functioning links.
- Erroneous redirects.
- Suboptimal loading speeds on both desktop and mobile devices.
- Inefficient website structure.
- Multiple issues as identified in the Google Webmaster panel.
We took a number of steps to address each of these issues to achieve the agreed desired outcomes, including:
- Conducted a comprehensive site audit to identify all technical and internal issues.
- Analysed both niche and selected clustered queries, to define priorities and identify potential growth areas.
- Developed and modified the website structure, including moving all job vacancies to a subdomain, and combining this with the main site.
- Addressed all technical issues, for example, optimising loading speeds, image optimisation, fixing all dead links, and resolving duplicate pages.
- Improved internal optimisation by correcting site tags and content titles.
- Enhanced the site's user experience (UX) to increase conversion rate optimisation and build user trust.
- Focused on commercial ranking factors and E-A-T (Expertise, Authority, Trust) concepts.
- Implemented semantic markup for various content types (FAQs, articles, ratings, reviews, and job listings).
- Developed a content strategy, prepared detailed terms of reference for articles, and maintained ongoing collaboration with the client to optimise site materials.
- Analysed link profile dynamics for both the site and competitors, defined a link acquisition strategy, and continuously monitored and obtained different types of backlinks.
Once the changes were implemented, we recorded a remarkable increase in organic traffic to the website, resulting from our comprehensive optimisations. This growth not only highlighted immediate results but also then demonstrated sustained progress over time. To clarify, in 2023 there was a staggering 600% increase in organic traffic when compared year-on-year with 2022.
- First stage: fixing technical problems on the site
- Second stage: Optimizing existing content on the site
- Third stage: Publication of quality content, increasing the link mass
The positive impact of our success is evident in the improved search rankings for various targeted queries. While providing only a glimpse of the many queries that we enhanced, these screenshots are a testament to the effectiveness of our comprehensive strategy. It is important to note that the substantial rise in organic traffic directly correlates with improved search rankings, making it a key indicator of our success.
In conclusion, our diligence in optimising the website has yielded exceptional results for our client, EP Advisory, as evidenced by the 600% increase in organic traffic in one year. This success is a testament to our ability to identify and address critical issues, implement strategic improvements, and ultimately drive measurable growth. By concentrating on specific key aspects of the website, such as technical adjustments, content development, and user experience enhancements, we have positioned the website for long-term growth and sustainability. The improved search rankings for numerous targeted queries demonstrate our proficiency in delivering results that count, with a clear focus on driving meaningful and lasting progress.
