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The Top-Performing, Profit-Driving Keywords for 2023 that you should be targeting
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A sneak peek into your Competitors' Gaps in Google's Organic Listings – leverage these to your Advantage!
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Piercing Google's Traffic Veil: Revealing What They're Concealing... (The Story from the Founder)
Dennis Lazard
Updated: 7th of August, 2023
Hi, I’m Dennis!
I’m a business builder, just like you.
However, my journey has had some distinctive milestones.
At the age of 25, I found myself listed among the Top 30 IT-Entrepreneurs under 30 (25th Place, Belarus).
In 2019, my startup Smartsub, Google AdWords virtual assistant (generative AI service) was recognised as one of Central Europe’s Top-10 MarTech Startups and won €50,000 Prize ($55K). Same year we became the part of the European Google for Startup Campus in Warsaw (Poland).
In 2020, Google has released successfully a new set-up, optimization scoring and AI-virtual assistant in Google Ads that we were developing with our team.
I’m a business builder, just like you.
However, my journey has had some distinctive milestones.
At the age of 25, I found myself listed among the Top 30 IT-Entrepreneurs under 30 (25th Place, Belarus).
In 2019, my startup Smartsub, Google AdWords virtual assistant (generative AI service) was recognised as one of Central Europe’s Top-10 MarTech Startups and won €50,000 Prize ($55K). Same year we became the part of the European Google for Startup Campus in Warsaw (Poland).
In 2020, Google has released successfully a new set-up, optimization scoring and AI-virtual assistant in Google Ads that we were developing with our team.
But every success story starts somewhere. Ours began at the Estonian Garage48, a startup hackathon in 2016 organized by founders of Masquerade (made an Exit to Facebook) where four dreamers — three engineers and one entrepreneur — came together to create something special.
Our mission was to answer two key questions:
- «How can entrepreneurs determine the sufficiency of Google traffic for their business before investing in it?»
- «Once identified, how can this traffic be leveraged in the simplest, most profitable way?»
I’ll get straight to the point — Google traffic has always been the bedrock of all my entrepreneurial undertakings.
Back in 2012, as the founder of my country’s first eCommerce brand selling design presents, I leveraged Google’s organic traffic to transform it into a 6-figure business within just a year. The power of Google didn’t stop there.
In 2014, I created a Legal IT consulting service company that pioneered the use of sales funnels from Google Ads for service companies.
Later, I started a wood manufacturing company, cleverly combining Google traffic with inexpensive wooden pillars for cafes, only to upsell hand-made furniture later at substantial margins.
My portfolio also included an event space and co-working offices, which we promoted with local SEO and PR mentions. This approach gave us a dominant position in Google’s free listings and left our competitors in the dust, even when they tried to mimic us and open similar spaces just across the street.
Lastly, the large B2B marketplaces we launched in 2015 in collaboration with the Amazon Business team and their investors were completely built around the structure and architecture of Google SEO search queries.
Google has remained unbeaten as the prime source of 'purchase-ready' traffic for a decade, and it shows no signs of slowing down.
The truth is simple: Google reigns supreme in driving conversions and sales. Period.
However, Google’s product managers are crafty. They’re not keen on handing out their valuable data for free.
In 2016 Google restricted access to the Google Keyword Planner tool, limiting it only to advertisers.
The truth is simple: Google reigns supreme in driving conversions and sales. Period.
However, Google’s product managers are crafty. They’re not keen on handing out their valuable data for free.
In 2016 Google restricted access to the Google Keyword Planner tool, limiting it only to advertisers.
Since then, the story remained the same...
We felt that wasn't fair, so we built a service that could tap into Google Ads' API, letting users check everything BEFORE spending a dollar on advertising with Google.
The response was incredible...
Since 2017, tens of thousands of B2B users have utilized our tool to gauge Google traffic for their business, kickstarting their campaigns with our service and refining their strategies with our intuitive optimisation tools and AI assistant.
In 2020 Google integrated what we had developed into their own Google Ads service, forcing us to step back and stay low-key for the next two and a half years.
But now, we're back in full swing...
We felt that wasn't fair, so we built a service that could tap into Google Ads' API, letting users check everything BEFORE spending a dollar on advertising with Google.
The response was incredible...
Since 2017, tens of thousands of B2B users have utilized our tool to gauge Google traffic for their business, kickstarting their campaigns with our service and refining their strategies with our intuitive optimisation tools and AI assistant.
In 2020 Google integrated what we had developed into their own Google Ads service, forcing us to step back and stay low-key for the next two and a half years.
But now, we're back in full swing...
We've dusted off our old code, refreshed our integrations, and are now offering this invaluable service for free.
Why? Because we can, you need it and it's simply the right thing to do. This is what we believe in.
P.S. Book a slot with me or one of our growth managers and we'll pull out all the stops during these 45 minutes to deliver the most insightful and impactful Strategy Session you've ever had.
Why? Because we can, you need it and it's simply the right thing to do. This is what we believe in.
P.S. Book a slot with me or one of our growth managers and we'll pull out all the stops during these 45 minutes to deliver the most insightful and impactful Strategy Session you've ever had.
ALL APPLICATIONS ARE CONFIDENTIAL AND NEVER SHARED.
Case Studies
Hanna Sillitoe (BBC Dragons' Den Brand): x8.8 Growth in 12 months
x3.5
Avg. RoAS in Google and Meta Ads (UK, US)
4.85%
Avg. eCom Conversion Rate
180K+
Active Online Community (Instagram, Email)
ShakeSphere (BBC Dragons' Den Brand): x2 Growth in 6 months
x1.5
eCom Conversion Rate (CVR)
x2
Online Revenue (US, UK)
x3
Organic Traffic (US, UK)
EP-Advisory:
x8.7 Growth in 12 months
x8.7 Growth in 12 months
+275%
Online Revenue (LMS and Service Packs)
+764%
more Leads from Organic Traffic
+865%
Organic Traffic (EU, UK)
PeerBoard:
X2 Growth in 6 months (made an Exit)
X2 Growth in 6 months (made an Exit)
X2
Organic and Direct Traffic (US)
+178%
more PR Mentions (Shopify, BigCommerce)
X1.8
more relevant Leads from Organic Traffic
Hanna Sillitoe (BBC Dragons' Den Brand): x8.8 Growth in 12 months
❻ x3.5 RoAS in Google and Meta Ads (UK, US)
❺ 4.85% eCom Conversion Rate
❹ 180K+ active Online Community (Insta, Email)
ShakeSphere (BBC Dragons' Den Brand): x2 Growth in 6 months
❻ x1.5 eCom Conversion Rate (CVR)
❺ x2 Online Revenue (US, UK)
❹ x3 Online Traffic (US, UK)
❺ x2 Online Revenue (US, UK)
❹ x3 Online Traffic (US, UK)
EP-Advisory:
X8 Growth in 12 months
X8 Growth in 12 months
❻ +865% Organic traffic (EU, UK)
❺ +764% more Leads from Organic Traffic
❹ +275% Online Revenue (LMS & Service Packs)
❺ +764% more Leads from Organic Traffic
❹ +275% Online Revenue (LMS & Service Packs)
PeerBoard:
X2 Growth in 6 months (made an Exit)
X2 Growth in 6 months (made an Exit)
❻ x2 Organic and Direct Traffic (US)
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ x1.8% more relevant Leads from Organic Traffic
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ x1.8% more relevant Leads from Organic Traffic
We are a Team of Award-Winning Startup Founders & Google Experts
Our startup Smartsub, generative AI in Google Ads was named among the Top-10 MarTech Startups of Central Europe in 2019 and won a €50,000 Prize. Now We Help You to Grow Your Business.
Premium Google partners
Facebook partners
Udemy authors
Skillshare authors
Google Campus residents
Google for Startups alumni
On our Strategy Session, you'll uncover:
5 Exclusive Tips to assess if SEO holds the key to your Business's Success or if it's time to move on (tailored from your results)
Real-time data analysis showing why SEO consistently outperforms PPC Ads – straight from your Quiz data.
The Top-Performing, Profit-Driving Keywords for 2023 that you should be targeting
The essential Pre-Hire Checklist you MUST tick off before bringing an SEO agency onboard - and more secret strategies!
A sneak peek into your Competitors' Gaps in Google's Organic Listings – leverage these to your Advantage!
Next-Steps Roadmap, Q&A and much, more more...
Remember, these insights aren't found just anywhere.
ALL APPLICATIONS ARE CONFIDENTIAL AND NEVER SHARED.
This is your opportunity to gain a competitive edge, so make sure to reserve your spot before it's too late!
“I can't speak highly enough about ESA team! They have transformed my website from a store that functioned fairly well, to a fully optimised platform which performs better and generates significantly more income through substantially better sales conversions. We have a plan to continue building on the fantastic 7-figure revenue growth we’ve already achieved this year, and I have no doubt that with ESA team on side we will accomplish all this and more.”
Hanna Sillitoe (www.hannasillitoe.com)
Skin Healing Expert, BBC Dragons’ Den Brand
Skin Healing Expert, BBC Dragons’ Den Brand
ESA team combine both a creative and data-driven approach in performance marketing, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on developing and executing a product growth strategy for the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised in Oct 2019 based on our growth metrics with ESA.”
Roman Grigoriev (www.splento.com)
CEO at Splento (fundraised $1.3M)
CEO at Splento (fundraised $1.3M)
"ESA Agency are SEO and PPC team of our Spain and Portugal eCommerce shops. They created our new websites from the ground up, improving UX usability by 4x times. The result? Double the online visibility of our brand and an increase in our online revenue of 150%. We couldn’t be happier! It’s a perfect partnership."
Ilya Adamsky (www.sleep8.es / www.sleep8.pt)
CEO at Askona Europe (Brand Sleep.8)
CEO at Askona Europe (Brand Sleep.8)
ESA team had outperformed my expectations working with one of our main SEO clients. They delivered X2-times organic traffic growth for 12 client’s websites, working with technical, content and link-building SEO optimisation in Google, website structure, navigation, technical code and conversion rate optimisation.”
Maria Kristalinskaya (www.bbdo.com)
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
"We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m Rev. level. Everything — from SEO audit and Keyword Research to Website Implementation and daily communication, has been professional, effective and very clear. We are already seeing great results!"
Elizaveta Proselkova (ep-advisory.com)
CEO at EP-Advisory
CEO at EP-Advisory
“I met Dennis and his Google team, when they pitched their startup Smartsub. We accepted them to our accelerator program in 2017, Batch 9 and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allowed them to make things done.”
Cristobal Alonso (www.startupwiseguys.com)
CEO at SWG (funded Smartsub in 2017)
CEO at SWG (funded Smartsub in 2017)
“ESA team with their Google Ads skills, growth mindset and natural ability to mentoring are able to bring a lot of value to startup ecosystem with so many tech companies in their growth stage and businesses struggling with Google online advertising.”
Monika Synoradzka (www.hugething.vc)
CEO at HugeThing (funded Smartsub, 2019)
CEO at HugeThing (funded Smartsub, 2019)
What Our Great Clients Say About Us on Clutch
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ALL APPLICATIONS ARE CONFIDENTIAL AND NEVER SHARED.
P.S. Your dedication is truly incredible, impressive! Here’s a treat: if you’ve made it this far, include the tag #BookDennis when you’re scheduling your slot, and guess what? I’ll make a personal appearance at your strategy session. A promise is a promise!
Best Regards,
— Dennis
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