Let's Guide You Through How To 2X Your User Sign-Ups
Premium Google partners
Facebook partners
Google Campus residents
Udemy authors
2X User Registrations Every 6 Months, Organically
Become self-sufficient with your user growth… through using a combination of SEO + AI Content + digital PR
Tech Founders, CMOs & Marketing Managers:
We Are a Top Startup SEO Agency (Clutch Global 350)
EP-Advisory:
8.7X Growth in 12 months
+865%
Organic Traffic (EU, UK)
+275%
Online Revenue (LMS and Service Packs)
+764%
more User Sign-Ups from Organic Traffic
PeerBoard:
2X Growth in 6 months (made an Exit)
2X
Organic and Direct Traffic (US)
+178%
more PR Mentions (Shopify, BigCommerce)
1.8X
more User Sign-Ups from Organic Traffic
PeerBoard:
2X Growth in 6 months (made an Exit)
❻ 2X Organic and Direct Traffic (US)
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ 1.8X more User Sign-Ups from Organic Traffic
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ 1.8X more User Sign-Ups from Organic Traffic
EP-Advisory:
8.7X Growth in 12 months
❻ +865% Organic traffic (EU, UK)
❺ +764% more User Sign-Ups from Organic Traffic
❹ +275% Online Revenue (LMS & Service Packs)
❺ +764% more User Sign-Ups from Organic Traffic
❹ +275% Online Revenue (LMS & Service Packs)
The Startups We Helped to Fundraise
Photography On-demand
Fundraised $1.3M
AdTech platform
Fundraised $73K
Transport Management System
Fundraised $2.6M
Fundraised $750K
Community platform
Inventory Management
Fundraised $125K
Career platform
4X User growth
Revealing Google's Secret: Find Out What They're Hiding... (The Story from the Google Startup Founder)
Dennis Lazard
CEO & Founder of ESA Digital,
Google Campus Alum., ex-Top30u30
Google Campus Alum., ex-Top30u30
Updated: 20th of March, 2024
Hi, I’m Dennis!
I’m a business builder, just like you.
However, my journey has had some distinctive milestones.
At the age of 25, I found myself listed among the Top 30 IT-Entrepreneurs under 30 (25th Place, Belarus).
In 2019, my startup Smartsub, a Google AdWords virtual assistant (generative AI AdTech service) was recognised as one of Central Europe’s Top-10 MarTech Startups and won €50,000 Prize. In the same year we became the part of the European Google for Startup Campus in Warsaw (Poland).
In 2020, Google released successfully a new set-up of Google AdWords, its optimisation scoring and AI-virtual assistant that we were developing with our team.
I’m a business builder, just like you.
However, my journey has had some distinctive milestones.
At the age of 25, I found myself listed among the Top 30 IT-Entrepreneurs under 30 (25th Place, Belarus).
In 2019, my startup Smartsub, a Google AdWords virtual assistant (generative AI AdTech service) was recognised as one of Central Europe’s Top-10 MarTech Startups and won €50,000 Prize. In the same year we became the part of the European Google for Startup Campus in Warsaw (Poland).
In 2020, Google released successfully a new set-up of Google AdWords, its optimisation scoring and AI-virtual assistant that we were developing with our team.
But every success story starts somewhere. Ours began at the Estonian Garage48, a startup hackathon in 2016 organized by founders of Masquerade (made an Exit to Facebook) where four dreamers — two engineers, one Google Trainer and one IT-Entrepreneur — came together to create something special.
Our mission was to validate and answer 2 key questions:
- «How can entrepreneurs determine the sufficiency of Google traffic for their business before investing in it?»
- «Once identified, how can this traffic be leveraged in the simplest, most profitable way?»
I’ll get straight to the point — Google traffic has always been the bedrock of all my entrepreneurial undertakings:
Back in 2012, as the founder of my country’s first eCommerce brand selling designer presents, I leveraged Google’s organic traffic to transform it into a 6-figure business within just a year. The power of Google didn’t stop there.
In 2014, I created a Legal IT consulting service company that pioneered the use of sales funnels from Google Ads for service companies.
Later, I started a wood manufacturing company, cleverly combining Google traffic with inexpensive wooden pillars for cafes, only to upsell hand-made furniture later at substantial margins.
My portfolio also included an event space and co-working offices, which we promoted with local SEO and PR mentions. This approach gave us a dominant position in Google’s free listings and left our competitors in the dust, even when they tried to mimic us and open similar spaces just across the street.
Lastly, the large B2B marketplaces we launched in 2015 in collaboration with the Amazon Business team and their investors were completely built around the structure and architecture of Google SEO search queries.
Google has remained unbeaten as the prime source of 'purchase-ready' traffic for a decade, and it shows no signs of slowing down.
The truth is simple: Google reigns supreme in driving conversions and sales. Period.
However, Google’s product managers are crafty. They’re not keen on handing out their valuable data for free.
In 2016 Google restricted access to the Google Keyword Planner tool, limiting it only to advertisers.
The truth is simple: Google reigns supreme in driving conversions and sales. Period.
However, Google’s product managers are crafty. They’re not keen on handing out their valuable data for free.
In 2016 Google restricted access to the Google Keyword Planner tool, limiting it only to advertisers.
Since then, the story remained the same...
We felt that wasn't fair, so we built a service that could tap into Google Ads' API, letting users check everything BEFORE spending a dollar on advertising with Google.
The response was incredible...
Since 2017, tens of thousands of B2B users have utilised our tool to launch Google traffic for their business, kickstarting their campaigns with our service and refining their strategies with our intuitive optimisation tools and AI assistant.
In 2020 Google integrated what we had developed into their own Google Ads service.
But now, we're back in full swing...
We felt that wasn't fair, so we built a service that could tap into Google Ads' API, letting users check everything BEFORE spending a dollar on advertising with Google.
The response was incredible...
Since 2017, tens of thousands of B2B users have utilised our tool to launch Google traffic for their business, kickstarting their campaigns with our service and refining their strategies with our intuitive optimisation tools and AI assistant.
In 2020 Google integrated what we had developed into their own Google Ads service.
But now, we're back in full swing...
We've dusted off our old code, refreshed our integrations, and are now offering this invaluable service.
Why? Because we can, you need it and it's simply the right thing to do. This is what we believe in.
– Book a slot with our international growth team and we'll pull out all the stops during these 30 minutes to deliver the most insightful and impactful Strategy Session you've ever had. 100% satisfaction guaranteed.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
Why? Because we can, you need it and it's simply the right thing to do. This is what we believe in.
– Book a slot with our international growth team and we'll pull out all the stops during these 30 minutes to deliver the most insightful and impactful Strategy Session you've ever had. 100% satisfaction guaranteed.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
We Use The 33-Step CVT™ Roadmap To Unlock Your Startup Growth
Customer Value Tree™ (CVT) Roadmap with the right Product Market Fit, UX and User Acquisition Channels give a deep understanding of the growth points and next steps. It's no more a guess, it's a correlation.
4. Scaling revenue
We use Customer Value Journey (CVJ) check-lists to find growth points to provide sustainable sale and revenue growth month-per-month.
Facebook Ads
Google Ads
SEO
Automated E-mails
Increase LTV/AOV
Digital PR
CRO
2. Customer Experience
We implement value propositions
(offers) on the website, make Conversion Rate Optimisaiton (CRO) by the best Google UX practises and create essential email automations.
(offers) on the website, make Conversion Rate Optimisaiton (CRO) by the best Google UX practises and create essential email automations.
Conversion Rate Optimisation (UX)
E-mail Automations
3. Traffic Growth
We launch advertising minimum viable campaigns (MVC) on Facebook, Instagram and Google to find predictable acquisition channels with positive Return on Ad spend (RoAS).
Testing Ads (MVC)
SEO Basic Optimisation
Crown
Foundation
Trunk
Roots
1. Product-market fit
We validate the Buyer Avatars, create Hooks and Functional-Brand-Influence-Transacitonal (H+FBIT) Attributes and make Full Offer Stack (FOS) for the website, email and ad copies.
Marketing Strategy – Business Positioning and Offers
Conducting an SEO audit on your site, we help to analyse your organic traffic metrics and spotlight web traffic gaps – you get an Organic User Growth Roadmap of what your Startup needs to do next to grow 6X-10X.
4. Customer Value Journey (CVJ) -Scaling stage
We use Customer Value Journey (CVJ) to provide revenue growth $100K+/mo. and more via all stages:
❽ Awareness
❽ Engagement
❽ Subscription
❽ Conversion
❽ Excitement
❽ Repeat Selling
❽ Advocacy / Referrals
We use Customer Value Journey (CVJ) to provide revenue growth $100K+/mo. and more via all stages:
❽ Awareness
❽ Engagement
❽ Subscription
❽ Conversion
❽ Excitement
❽ Repeat Selling
❽ Advocacy / Referrals
3. Predictable Acquisition Channel (PAC) - Testing Stage
We launch Minimum Viable campaigns (MVC) to find predictable acquisition channels to scale $10K+/mo. revenue using:
❽ Google Ads
❽ Google SEO
❽ Facebook Ads
We launch Minimum Viable campaigns (MVC) to find predictable acquisition channels to scale $10K+/mo. revenue using:
❽ Google Ads
❽ Google SEO
❽ Facebook Ads
2. Customer Experience (UX) - Preparation Stage
We make Conversion Rate Optimisation (CRO) by the best Google UX practices to increase Conversion Rate:
❽ Conversion Rate Optimisation (CRO)
❽ Google UX best practices
We make Conversion Rate Optimisation (CRO) by the best Google UX practices to increase Conversion Rate:
❽ Conversion Rate Optimisation (CRO)
❽ Google UX best practices
1. Product-market fit (PMF) - Research Stage
We help to create the Buyer Avatars, Hooks, FBIT Attributes, Full Offer Stacks (FOS) to increase quality of channels of communication:
❽ PMF (Avatars, H+FBIT, FOS)
❽ Marketing Strategy
We help to create the Buyer Avatars, Hooks, FBIT Attributes, Full Offer Stacks (FOS) to increase quality of channels of communication:
❽ PMF (Avatars, H+FBIT, FOS)
❽ Marketing Strategy
Trusted by Google Campus Startups and BBC Dragons' Den Brands
Here Is What Our Partners Have To Say About Their Experience With Us:
"As the result, we had a very impressive 600% growth in organic traffic.“
"It's insane and still doesn't feel real!!!“
"...growth of organic traffic is 3.4X in 6 mo. - That's fantastic“
"...attracted more than 1 million users through organic traffic.“
– Book a slot with our international growth team and we'll pull out all the stops during these 30 minutes to deliver the most insightful and impactful Discovery Session you've ever had. 100% satisfaction guaranteed.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
ESA Digital combine both a creative and data-driven approach in performance marketing, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on developing and executing a product growth strategy for the UK and US markets has led to a 68% increase in our number of monthly clients and raised $1.3M based on our metrics with ESA.”
Roman Grigoriev (www.splento.com)
CEO at Splento (fundraised $1.3M)
CEO at Splento (fundraised $1.3M)
"We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m Rev. level. Everything — from SEO audit and Keyword Research to Website Implementation and daily communication, has been professional, effective and very clear. We are already seeing great results!"
Elizaveta Morjan (ep-advisory.com)
CEO at EP-Advisory
CEO at EP-Advisory
ESA team had outperformed my expectations working with one of our main SEO clients. They delivered X2-times organic traffic growth for 12 client’s websites, working with technical, content and link-building SEO optimisation in Google, website structure, navigation, technical code and conversion rate optimisation.”
Maria Kristalinskaya (www.bbdo.com)
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
“I met Dennis and his Google team, when they pitched their startup Smartsub. We accepted them to our accelerator program in 2017, Batch 9 and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allowed them to make things done.”
Cristobal Alonso (www.startupwiseguys.com)
CEO at SWG (funded Smartsub)
CEO at SWG (funded Smartsub)
On our 100% Free Discovery Call, you'll know How We:
Boost Your Traffic and User Growth Next Month: Find out how to significantly increase your free traffic and registrations soon.
Get a Customised 33-Step CVT Roadmap: Specifically made for your company to reach a 7-8 figure valuation.
Discover the Key Mistakes Tech Teams Make: Learn what's costing them time and money.
Receive a 100% Free SEO Strategy Session: Get insights how to dominate search engine rankings and become a market leader with your website.
Estimate User Growth from SEO in 6 Months: Explore how many users could be obtained in just half a year.
Enhance Your ROI with SEO: Learn how SEO can amplify the ROI from your traffic and user sign-ups.
We Deliver from Day 1. Book a Call and We'll Show Up Prepared With:
Site Audit
We analyse your website and your competitors to show you the opportunities.
Traffic Research
Get a detailed up-to-date traffic estimation from Google with ROI, costs and possible sales.
Quote
We give you detailed pricing with examples and explainers on how much it will cost and timelines.
We are a Team of Award-Winning Startup Founders & Google Experts
Our startup Smartsub, generative AI in Google Ads was named among the Top-10 MarTech Startups of Central Europe in 2019 and won a €50,000 Prize. Now We Help You to Grow Your Business.
P.S. Book a slot with our international growth team and we'll pull out all the stops during these 30 minutes to deliver the most insightful and impactful Strategy Session you've ever had. 100% satisfaction guaranteed.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
We'll show up with your site audit, up-to-date traffic research and personalised quote. We limit this to 5 bookings per month and spaces fill up quickly.
Don't miss out - book in a call.
Remember, these insights aren't found just anywhere.
This is a limited-time offer, so don't miss out on this opportunity to boost your sales! Make sure to reserve your spot before it's too late.
5 BOOKINGS PER MONTH ONLY, AND SPACES FILL UP QUICKLY.
