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AI SEO agency
AI SEO agency: be the answer when buyers ask ChatGPT what to use.
We get SaaS, app and tech brands cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, and we measure it prompt by prompt. AI SEO services built on 60+ tech products and a framework validated since 2023.
SemrushAgency Partner
Google Campusresidents
Google forStartups alumni
Our AI-poweredSEO tools
Why AI search optimization matters now, with sources
Three facts we would want to know before buying this ourselves.
average CTR drop on queries where Google shows an AI Overview in position 1. Organic clicks are being replaced by AI referral traffic.
higher chance of being cited in AI-generated answers when a page was updated in the last 30 days.
more AI citations within 6 months is the typical range across our SaaS and app engagements, once brand mentions and refresh are running.
AI SEO vs traditional SEO
What actually changes. The rest stays the same.
| Traditional SEO | AI SEO | |
|---|---|---|
| What you optimise | pages and keywords | entities, sources and prompts |
| What earns visibility | links to your domain | mentions in sources AI engines pull from, linked or not |
| Metric | search rankings, clicks | AI visibility: share of voice, AI citations, AI referral traffic |
| Content | long pages, publish and forget | structured, citable, refreshed every 30 days |
| Reporting | monthly rankings | weekly prompt tracking across AI platforms |
What an AI SEO agency actually does
Entity optimization
AI models recommend entities, not pages. We make your brand, product and category unambiguous across your site, Wikidata, G2, Crunchbase, LinkedIn and the sources AI engines pull from: consistent names, descriptions, structured data, llms.txt.
Relevance engineering
We reverse-engineer the prompts in your category (“best CRM software”, “HubSpot alternatives”, “how to…”) across Google AI Mode, ChatGPT and Perplexity, then build the content and comparison pages that AI-generated search experiences cite.
Citations and digital PR
AI engines cite listicles, reviews, research and community threads. We earn placements in those sources every month and track which ones become AI citations.
Deep technical SEO still matters
AI search sits on top of the same crawl. Technical SEO, site architecture and content production remain the base. Paid media and conversion rate optimization are coordinated with your team, not replaced.
Three AI search cases with numbers
Short, with the metrics that matter. Full write-ups are one click away.
Enterprise CRM: 5.9× Google AI Overviews brand share in 4 months
Rask AI: 50% of all sign-ups now come from AI assistants
B2B localisation SaaS: 5.4× pages cited in AI Overviews, 2× ChatGPT mentions
AI SEO services
Our 4-direction framework, validated on 15+ tech products.
AI visibility audit
Where you appear today across 50–100 prompts on 4 AI platforms, which sources competitors are cited from, and the gaps. The audit becomes the roadmap.
Brand authority: mentions in the sources AI engines cite
20–30 listicle, review and comparison placements per quarter; unlinked brand mentions count.
Topical authority and entity optimization
Pillar + cluster coverage, pruning of low-value pages, structured data, llms.txt, Knowledge Graph hygiene.
Answer engine optimization (AEO)
Question-led pages and FAQ blocks structured to be quoted in AI-generated answers and Google AI Overviews. See AEO →
Free tools and programmatic pages
Utilities that capture informational demand and get cited as sources.
30-day refresh cycle
5–10% of key pages updated monthly so AI citations don’t decay.
AI visibility tracking and reporting
50–100 prompts, 4 engines, weekly. Share of voice vs 3 competitors, AI referral traffic in your analytics.
Classic SEO foundation
Technical SEO, keyword research, link building: included, or coordinated with your in-house SEO team.
Your first 90 days
Every step has a date and a deliverable you can hold us to.
AI visibility audit
Where you appear today across 4 engines on 50–100 prompts, and why competitors are cited instead.
- Prompt & theme map
- Entity and source gap list
- Roadmap with dates
Entity & topical base
Make your brand legible to LLMs.
- Entity clean-up, schema, llms.txt
- Pillar + cluster plan
- Low-value page pruning
Citations
Get into the sources AI answers are built from.
- 20–30 listicle / review placements
- Unlinked mentions, Reddit, G2
- Proprietary research for PR
Refresh & track
Keep citations from decaying.
- 30-day refresh cycle on key pages
- Weekly prompt tracking
- Share-of-voice reporting
How we work and what is working in SEO in 2026
The founder walks through our findings, insights and our strategic approach with 4 directions.
How we measure it, and what you get every week
AI share of voice
How often you are mentioned vs competitors across a fixed prompt set, per engine.
Citations and sources
Which pages get cited and which third-party sources mention you.
Traffic and conversions from AI
Referrals from ChatGPT, Perplexity, AI Overviews, tied to sign-ups in your analytics.
| Metric | M3 | M4 |
|---|---|---|
| Non-brand clicks | 3,120 | 4,480 |
| Demo requests from organic | 14 | 23 |
| Trials from organic | 61 | 88 |
| AI share of voice | 9% | 14% |
| Item | Qty |
|---|---|
| Comparison pages live | 4 |
| Placements (listed by URL) | 11 |
| Technical fixes closed | 17 |
| Pages refreshed | 9 |
Pricing
Three monthly plans. Exact scope and price are confirmed after the audit. Billed in USD, GBP or EUR; VAT excluded for UK companies.
Seed to Series A
minimum 3 months
- 2 brand mentions / month (LLMs, Google)
- 5–10 pages, briefs or content writing
- Weekly Slack, monthly report
Series A–B
most SaaS clients land here
- 10 brand mentions / month
- 25 pages, content writing included
- Digital PR, weekly Slack
Scale-up
multiple products or markets
- 15 brand mentions / month
- 40 pages, content writing included
- Dedicated team, quarterly review
One-time set-up, if you need it before a plan
Month-to-month after the first 3 months. No setup fee on monthly plans; a paid audit is credited against month one. 30-day money-back guarantee.
What clients say
“ESA team combine both a creative and data-driven approach, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised based on our growth metrics with ESA.”
“We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m revenue level. Everything, from SEO audit and keyword research to website implementation and daily communication, has been professional, effective and very clear. We are already seeing great results.”
“ESA team outperformed my expectations working with one of our main SEO clients. They delivered 2× organic traffic growth for 12 client websites, working with technical, content and link-building SEO, website structure, navigation and conversion rate optimisation.”
Independent reviews: Clutch · Google for Startups alumni · Semrush Agency Partner · Clutch Top 350 B2B providers 2023
Who this is for, and who it isn’t
✓ A good fit
- Products people ask AI assistants to recommend: SaaS tools, apps, services with alternatives
- A website with basic technical SEO health
- Someone on your side who can approve content and placements weekly
- US, UK, EU markets
✗ Probably not a fit
- Categories where AI assistants don’t recommend products yet (ask us, we’ll check for free)
- No content budget at all: AI citations need something to cite
- You expect “#1 in ChatGPT in 30 days”
What we guarantee, and what we don’t
✓ We guarantee
- Named deliverables every month (placements, pages, fixes) and a weekly written update
- Prompt-level and page-level reporting you can audit yourself
- Month-to-month after month 3; leave with 30 days’ notice and keep everything we built
✗ We don’t guarantee
- A specific position in Google or ChatGPT. Nobody can; anyone who does is selling you a report, not a result
- Results without your input: we need product access, a content owner and 2 hours of your time per month
- Traffic from keywords your product can’t convert
Questions we get on every first call
How do you evaluate AI SEO agencies?
Ask for the prompt set and the engines they track, placements by URL, and an AI SEO case study with before-and-after share of voice. Any agency that promises a fixed position in ChatGPT is selling a screenshot.
How do you measure AI visibility if answers change every time?
We run each prompt several times a week across AI platforms and report averages and trends, not single screenshots. You get the raw runs too.
Is AI SEO different from GEO and AEO?
Same discipline, different labels. Generative engine optimization (GEO) is the broad term for visibility in AI engines, answer engine optimization (AEO) is its question-and-answer part. We use one framework for all of it.
Does AI SEO replace traditional SEO?
No. AI engines pull from the same crawled web. Technical SEO, content production and link building remain the base; AI SEO adds entity optimization, citations and AI visibility tracking on top.
How long until we see results?
Technical fixes and first placements land in weeks 1–6. First new citations and ranking gains usually show in weeks 8–12. Compounding growth is a 6–12 month story. We put dates on every step in the roadmap you get after the audit.
We already have an SEO agency or in-house team. Can you work alongside them?
Yes. Most of our engagements run next to an existing team: we own strategy, placements and measurement, they keep publishing. We join your Slack and share one roadmap.
What exactly is in the monthly report?
Prompt-level AI visibility (mentions, citations, share of voice vs competitors), organic traffic and conversions from each channel, placements shipped, and next month’s plan. Weekly: a short Slack update with what shipped.
What do you guarantee?
Scope, cadence and transparency, plus a 30-day money-back guarantee. We do not guarantee a position in Google or ChatGPT. See “What we guarantee and what we don’t” above.
Tell us about your product. We reply within one business day.
A 30-minute call with the founder. You leave with a written view of your biggest organic opportunity, whether or not we work together.
30-min free call. Traffic audit included.
Prefer to write?
We usually reply the same day and always within 24 hours. Based in London, clients in the US, UK and EU.