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Only Founders Can Completely Understand Other Founders
Making your first website from scratch, finding manufacturers, working with freelancers, creating a startup on a hackathon, bootstrapping, getting the first investment round – and for us, it’s personal.
ESA Digital / Our story
Dennis’ Story — eCommerce Founder (2013-2016)
2013 – Dennis started the eShop ‘Le Petit Jardin’ with his wife, Margot, selling mini garden kits from a Japanese design brand, growing it into a vast, curated collection of design-led goods and brands for the home, of both UK and European design. A website is created from a template. While they are finding their first suppliers, stock and logistic managers, Dennis starts working with marketing freelancers. However, he is not satisfied with the quality and so learns SEO and how to launch Google Ads by himself. At#nbspthe end of the year, the website gets onto the first page of Google results for searches on presents and gifts.
2014 – The website is migrated to a custom-built platform, launching production of their own handmade wooden products. They establish working with local journalists as well as mass media and automate receiving orders, processing and goods dispatch. Several purchase offers are received, of which one is accepted.
Dennis’ Story — eCommerce Founder (2013-2016)
2013 – Dennis started the eShop ‘Le Petit Jardin’ with his wife, Margot, selling mini garden kits from a Japanese design brand, growing it into a vast, curated collection of design-led goods and brands for the home, of both UK and European design. A website is created from a template. While they are finding their first suppliers, stock and logistic managers, Dennis starts working with marketing freelancers. However, he is not satisfied with the quality and so learns SEO and how to launch Google Ads by himself. At#nbspthe end of the year, the website gets onto the first page of Google results for searches on presents and gifts.
2014 — The website is migrated to a custom-built platform, launching production of their own handmade wooden products. They establish working with local journalists as well as mass media and automate receiving orders, processing and goods dispatch. Several purchase offers are received, of which one is accepted.
2015 – Dennis is invited by the American investment fund to start working on a huge industrial eCommerce platform, an analogue of Amazon Business in Europe. Beginning as the product manager, by the end of the year, he becomes the head of development, managing three teams in the US, Israel and central Europe.
2016 – The industrial eCommerce platform Yanbis collects 123k MRO products from American manufacturers and 25k industrial products from central and eastern Europe. First franchisees are invited to the project, making some anchor partnerships with the main leaders on the market. Dennis, at 25 years old, is named Top-30 under 30 IT Entrepreneur in Belarus (25th place). He owns a legal IT startup, loft event space, a coworking business, a café furniture brand, a training company and a digital marketing agency.
2015 — Dennis is invited by the American investment fund to start working on a huge industrial eCommerce platform, an analogue of Amazon Business in Europe. Beginning as the product manager, by the end of the year, he becomes the head of development, managing three teams in the US, Israel and central Europe.
2016 — The industrial eCommerce platform Yanbis collects 123k MRO products from American manufacturers and 25k industrial products from central and eastern Europe. First franchisees are invited to the project, making some anchor partnerships with the main leaders on the market. Dennis, at 25 years old, is named Top-30 under 30 IT Entrepreneur in Belarus (25th place). He owns a legal IT startup, loft event space, a coworking business, a café furniture brand, a training company and a digital marketing agency.
Dennis’ Story — Startup Founder (2016-2020)
2016 – Dennis exits from the industrial eCommerce platform and joins the IT startup Hackaton - armed only with his laptop and a sleeping bag — to challenge himself to create something with truly international influence. He dreams of an AI marketing assistant that will help non-professionals with Google Ads. They release an MVP chatbot right before the New Year.
2017 — Smartsub is started, getting its first 100 users. The death valley curve, bootstrapping and no money to fill up the car all follow. Applications to startup accelerators result in either silence or refusals, but the decision to see it through to the bitter-end results in victory in a startup competition! Getting into the Top 10 Startup Wise Guys accelerator earns the first investment of €20k. The startup roadmap appears for the next investment round.
Dennis’ Story — Startup Founder (2016-2020)
2016 — Dennis exits from the industrial eCommerce platform and joins the IT startup Hackaton — armed only with his laptop and a sleeping bag — to challenge himself to create something with truly international influence. He dreams of an AI marketing assistant that will help non-professionals with Google Ads. They release an MVP chatbot right before the New Year.
2017 — Smartsub is started, getting its first 100 users. The death valley curve, bootstrapping and no money to fill up the car all follow. Applications to startup accelerators result in either silence or refusals, but the decision to see it through to the bitter-end results in victory in a startup competition! Getting into the Top 10 Startup Wise Guys accelerator earns the first investment of € 20k. The startup roadmap appears for the next investment round.
2018 – The idea of the chatbot fails after several tests in the American market, and a period of finding other solutions for web development follows. What comes next is pitching to the founder of the biggest website builder platform in central and eastern Europe, and getting a soft commitment for a white-label integration with the Ads service. An invitation is received from the investment fund to apply for the Google for Startups Campus in Warsaw, Poland.
2019 – Dennis won the startup competition in the Google Campus, and was then invited to participate in the 6-month programme. The Smartsub Google Ads solution launches advertising with an easy 5-step flow and manages it on-the-go with optimisation scoring. AI solution is named among the Top 10 MarTech Startups of central Europe and wins the €50k Poland prize.
2020 – Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2020 – Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2018 — The idea of the chatbot fails after several tests in the American market, and a period of finding other solutions for web development follows. What comes next is pitching to the founder of the biggest website builder platform in central and eastern Europe, and getting a soft commitment for a white-label integration with the Ads service. An invitation is received from the investment fund to apply for the Google for Startups Campus in Warsaw, Poland.
2019 — Dennis won the startup competition in the Google Campus, and was then invited to participate in the 6-month programme. The Smartsub Google Ads solution launches advertising with an easy 5-step flow and manages it on-the-go with optimisation scoring. AI solution is named among the Top 10 MarTech Startups of central Europe and wins the € 50k Poland prize.
2020 — Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
2020 — Six months after the end of the programme, Google launches the improvements, and millions of users benefit from the easy launch and management of Google Ads. Dennis is granted a Tier-1 Exceptional Tech Talent visa for the UK. He starts to mentor software startups and eCommerce brands and helps make revenue growth with his digital marketing team.
We Are A Team Of Google Trainers And A-level Marketing Experts
Our team owns all certificates in Google, Facebook, SEO, CRO, Email, Inbound and Advanced Analytics.
Premium Google partners
Facebook partners
Shopify partners
Printify experts
Udemy authors
Skillshare authors
“I met Dennis and his Google team, when they pitched their startup Smartsub. We accepted them to our accelerator program in 2017, Batch 9 and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allowed them to make things done.”
Cristobal Alonso (www.startupwiseguys.com)
CEO at SWG (funded Smartsub in 2017)
CEO at SWG (funded Smartsub in 2017)
“ESA team with their Google Ads skills, growth mindset and natural ability to mentoring are able to bring a lot of value to startup ecosystem with so many tech companies in their growth stage and businesses struggling with Google online advertising.”
Monika Synoradzka (www.hugething.vc)
CEO at HugeThing (funded Smartsub, 2019)
CEO at HugeThing (funded Smartsub, 2019)
“I can't speak highly enough about ESA team! They have transformed my website from a store that functioned fairly well, to a fully optimised platform which performs better and generates significantly more income through substantially better sales conversions. We have a plan to continue building on the fantastic 7-figure revenue growth we’ve already achieved this year, and I have no doubt that with ESA team on side we will accomplish all this and more.”
Hanna Sillitoe (www.hannasillitoe.com)
Skin Healing Expert, BBC Dragons’ Den Brand
Skin Healing Expert, BBC Dragons’ Den Brand
ESA team combine both a creative and data-driven approach in performance marketing, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on developing and executing a product growth strategy for the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised in Oct 2019 based on our growth metrics with ESA.”
Roman Grigoriev (www.splento.com)
CEO at Splento (fundraised $1.3M)
CEO at Splento (fundraised $1.3M)
"ESA Agency are SEO and PPC team of our Spain and Portugal eCommerce shops. They created our new websites from the ground up, improving UX usability by 4x times. The result? Double the online visibility of our brand and an increase in our online revenue of 150%. We couldn’t be happier! It’s a perfect partnership."
Ilya Adamsky (www.sleep8.es / www.sleep8.pt)
CEO at Askona Europe (Brand Sleep.8)
CEO at Askona Europe (Brand Sleep.8)
ESA team had outperformed my expectations working with one of our main SEO clients. They delivered X2-times organic traffic growth for 12 client’s websites, working with technical, content and link-building SEO optimisation in Google, website structure, navigation, technical code and conversion rate optimisation.”
Maria Kristalinskaya (www.bbdo.com)
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
Case Studies
Hanna Sillitoe (BBC Dragons' Den Brand): x10 Growth in 12 months
x3.5
Avg. RoAS in Google and Meta Ads (UK, US)
4.85%
Avg. eCom Conversion Rate
180K+
Active Online Community (Instagram, Email)
Organic Traffic (US, UK)
x3
Online Revenue (US, UK)
x2
eCom Conversion Rate (CVR)
x1.5
ShakeSphere (BBC Dragons' Den Brand): x2 Growth in 6 months
EP-Advisory:
x5 Growth in 12 months
x5 Growth in 12 months
X5
Organic Traffic (EU, UK)
+70%
Online Revenue (LMS and Service Packs)
+130%
more Leads from Organic Traffic
more relevant Leads from Organic Traffic
X1.8
more PR Mentions (Shopify, BigCommerce)
+178%
Organic and Direct Traffic (US)
X3
PeerBoard:
X3 Growth in 18 months (made an Exit)
X3 Growth in 18 months (made an Exit)
Hanna Sillitoe (BBC Dragons' Den Brand): x10 Growth in 12 months
❻ x3.5 RoAS in Google and Meta Ads (UK, US)
❺ 4.85% eCom Conversion Rate
❹ 180K+ active Online Community (Insta, Email)
ShakeSphere (BBC Dragons' Den Brand): x2 Growth in 6 months
❻ x1.5 eCom Conversion Rate (CVR)
❺ x2 Online Revenue (US, UK)
❹ x3 Online Traffic (US, UK)
❺ x2 Online Revenue (US, UK)
❹ x3 Online Traffic (US, UK)
EP-Advisory:
X5 Growth in 12 months
X5 Growth in 12 months
❻ x5 Organic traffic (EU, UK)
❺ +130% more Leads from Organic Traffic
❹ +70% Online Revenue (LMS & Service Packs)
❺ +130% more Leads from Organic Traffic
❹ +70% Online Revenue (LMS & Service Packs)
PeerBoard:
X3 Growth in 18 months (made an Exit)
X3 Growth in 18 months (made an Exit)
❻ x3 Organic and Direct Traffic (US)
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ x1.8% more relevant Leads from Organic Traffic
❺ +178% more PR Mentions (Shopify,BigCommerce)
❹ x1.8% more relevant Leads from Organic Traffic
We are planting a tree for every extra +$10K monthly revenue achieved with our clients. We are on a mission to grow as many trees on our planet as possible, both online and offline.
Our Mission
More than 190 Trees planted yet.
Our Values
Long-Term Parthership
We partner with our clients for an Avg. of 2 years and more. We are very proud of this and believe it will pay off in the future for everyone. Also, we have a 30 day money-back guarantee for all our clients.
Remote Work
We work with Exceptional Tech Talent from more than 10 countries and 4 time zones. Working remotely online allows us giving the best quality of services at a reasonable price for our clients.
Knowledge Transparency
We support the Wikipedia Foundation and share the best practices in the Google Campus. We believe everyone should have an equal access to practical knowledge and information.
Our Work Process
Google Traffic Audit
We collect the list of keywords with total monthly volume and predict how much Sales and Revenue you can get both from SEO and Google Ads on the monthly basis.
30-min Discovery Call
After the Traffic Audit we will discuss on a discovery call where you are now, where you would like to be and what are the next steps.
3+ Month Engagement
The next step is to commit to a 3 months testing period. We will improve your website with SEO and launch MVC Google Ad campaigns.
Long-term Partnership
If both parties like the results, agreement automatically extends and we can start the scaling of your traffic, sales and monthly revenue growth.
Only 5 places per month are available.
Get your Sales & Mo. Revenue Prediction with the Google Traffic Audit on our Call
30-Min Free Call. Traffic Audit Included.
ESA Digital Ltd. is a company registered in England and Wales under company number 13075096. Authorised and regulated by the Financial Conduct Authority under reference number 929882.
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