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SEO for apps
SEO for apps: get discovered in Google and ChatGPT, not only in app store search results.
App store optimization gets your app ranked inside the Apple App Store and Google Play. Mobile app SEO builds the web presence around it: landing pages, listicle placements and AI-answer visibility that drive app downloads before users ever open the store. We do the second part, for iOS and Android apps from indie to Series B.
SemrushAgency Partner
Google Campusresidents
Google forStartups alumni
Our AI-poweredSEO tools
App store optimization vs mobile app SEO: what each one does
App store optimization (ASO)
Keyword research for the app store keyword field, app title and app descriptions, app icon and screenshots, ratings and reviews, store listing experiments in Google Play, custom product pages in the iOS App Store. It improves app rank inside app store search. We don’t replace your ASO team; we share data with them.
Mobile app SEO
Everything that makes your app appear in Google search results and AI answers: landing pages per job-to-be-done, help-centre content Google indexes, “best budgeting apps” placements, app reviews on the web, structured data, and Google Search Console tracking of the keywords that send users to the store.
Why apps need both
Users search on the web first for productivity, fitness, meditation and budgeting apps, then install. If your app’s web presence is one page, that intent lands on a competitor’s landing page or on a listicle you are not in. Web SEO tools and app store tools measure different things; we report both.
The AI layer
Apps get unusually strong indexation through ChatGPT, app stores and help centres. We build that into every engagement: prompt tracking for “best app for…” questions, entity set-up and the sources AI assistants cite.
Our typical app cases with numbers
Short and sweet, with the metrics that matter. Full case studies are one click away.
Noji: 3.7× growth in 12 months, $4M ARR, exit
Fitness app: 5.5× non-brand traffic and 2.5× AI share of voice in 5 months
What an app SEO engagement includes
Grouped by the question your product marketer actually asks.
“How do we get found before the store?” → Landing pages per job-to-be-done
One web page for each thing your app does, built around search intent and keyword research, with deep links into the app. 5–10 pages in the first six weeks.
“Why are we missing from every ‘best app’ list?” → Listicle and review placements
We get your app into the lists Google ranks and ChatGPT cites: 8–12 placements a month, listed by URL.
“Does ChatGPT recommend us?” → GEO for apps
Prompt tracking, entity set-up, help-centre indexation, so AI assistants name your app when users ask.
“Our help centre has 400 articles. Is it doing anything?” → Help-centre and docs SEO
Indexation, on-page optimization, internal links, so support content brings app downloads.
“Can web pages actually drive installs?” → Web-to-app funnel
Smart banners, deferred deep links, attribution, so you see installs per landing page in your analytics.
Store listing alignment
We align web keyword rankings with your app store listing and metadata so both Google and app store algorithms see the same relevant keywords.
Localisation
Same landing pages in the 3–5 markets your store already sells in.
Your first 90 days
Every step has a date and a deliverable you can hold us to.
Audit
Store vs web gap, prompt audit, help-centre crawl, Search Console baseline.
- Job-to-be-done map
- Placement target list
- Roadmap with dates
Pages
Landing pages and web-to-app plumbing.
- 5–10 landing pages
- Deep links + smart banners
- Schema, indexation
Mentions
Listicles, Reddit, review sites, AI sources.
- 8–12 placements a month
- Entity set-up for ChatGPT
- Help-centre fixes
Predicted Scale
More jobs, more markets, refresh cycle.
- Localised pages
- Monthly refresh
- Prompt tracking
How we work and what is working in SEO in 2026
The founder walks through our findings, insights and our strategic approach with 4 directions.
How we measure it, and what you get every week
Installs by web source
Store-attributed installs that started on a web page, per page.
Prompt presence
Share of “best X app” prompts where you are recommended, per engine.
Keyword rankings and placements shipped
Search Console keyword performance per landing page; every listicle and review URL with date.
| Metric | M3 | M4 |
|---|---|---|
| Non-brand clicks | 3,120 | 4,480 |
| Demo requests from organic | 14 | 23 |
| Trials from organic | 61 | 88 |
| AI share of voice | 9% | 14% |
| Item | Qty |
|---|---|
| Comparison pages live | 4 |
| Placements (listed by URL) | 11 |
| Technical fixes closed | 17 |
| Pages refreshed | 9 |
Pricing
Three monthly plans. Exact scope and price are confirmed after the audit. Billed in USD, GBP or EUR; VAT excluded for UK companies.
Seed to Series A
minimum 3 months
- 2 brand mentions / month (LLMs, Google)
- 5–10 pages, briefs or content writing
- Weekly Slack, monthly report
Series A–B
most SaaS clients land here
- 10 brand mentions / month
- 25 pages, content writing included
- Digital PR, weekly Slack
Scale-up
multiple products or markets
- 15 brand mentions / month
- 40 pages, content writing included
- Dedicated team, quarterly review
One-time set-up, if you need it before a plan
Month-to-month after the first 3 months. No setup fee on monthly plans; a paid audit is credited against month one. 30-day money-back guarantee.
What clients say
“ESA team combine both a creative and data-driven approach, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised based on our growth metrics with ESA.”
“We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m revenue level. Everything, from SEO audit and keyword research to website implementation and daily communication, has been professional, effective and very clear. We are already seeing great results.”
“ESA team outperformed my expectations working with one of our main SEO clients. They delivered 2× organic traffic growth for 12 client websites, working with technical, content and link-building SEO, website structure, navigation and conversion rate optimisation.”
Independent reviews: Clutch · Google for Startups alumni · Semrush Agency Partner · Clutch Top 350 B2B providers 2023
Who this is for, and who it isn’t
✓ A good fit
- Apps with retention solved and an app store rank you’re happy with
- Indie with revenue, or funded seed to Series B
- You can ship a web page and a deep link within two weeks
- Categories where users search before installing: learning, health, finance, productivity, AI
✗ Probably not a fit
- Pre-launch or no retention yet
- Games (store and paid ads do the job there)
- You want ASO only: we partner with ASO teams, we don’t replace them
- No web presence at all and no plan to build one
What we guarantee, and what we don’t
✓ We guarantee
- Named deliverables every month (placements, pages, fixes) and a weekly written update
- Prompt-level and page-level reporting you can audit yourself
- Month-to-month after month 3; leave with 30 days’ notice and keep everything we built
✗ We don’t guarantee
- A specific position in Google or ChatGPT. Nobody can; anyone who does is selling you a report, not a result
- Results without your input: we need product access, a content owner and 2 hours of your time per month
- Traffic from keywords your product can’t convert
Questions we get on every first call
Is app SEO the same as app store optimization?
No. ASO improves app store visibility: title, keyword field, descriptions, reviews, screenshots. SEO for apps improves your app’s visibility in Google search and AI answers through web content, landing pages and mentions. Both feed app discovery; we do the second and coordinate with your ASO.
Does web traffic really turn into app downloads?
Yes, if the landing page matches a job and deep-links properly. In our app engagements web became the #2 install source within 6 months. We report installs per page so you can see it.
Our site is one landing page. Is that enough to start?
It is enough to start. We build the landing pages in weeks 3–6 on your stack or on a subdomain we set up.
How much does app SEO cost?
Our plans run from $3K to $17K a month; most apps start on the Start plan. Scope is set after the audit.
How long until we see results?
Technical fixes and first placements land in weeks 1–6. First new citations and ranking gains usually show in weeks 8–12. Compounding growth is a 6–12 month story. We put dates on every step in the roadmap you get after the audit.
We already have an SEO agency or in-house team. Can you work alongside them?
Yes. Most of our engagements run next to an existing team: we own strategy, placements and measurement, they keep publishing. We join your Slack and share one roadmap.
What exactly is in the monthly report?
Prompt-level AI visibility (mentions, citations, share of voice vs competitors), organic traffic and conversions from each channel, placements shipped, and next month’s plan. Weekly: a short Slack update with what shipped.
What do you guarantee?
Scope, cadence and transparency, plus a 30-day money-back guarantee. We do not guarantee a position in Google or ChatGPT. See “What we guarantee and what we don’t” above.
Tell us about your product. We reply within one business day.
A 30-minute call with the founder. You leave with a written view of your biggest organic opportunity, whether or not we work together.
30-min free call. Traffic audit included.
Prefer to write?
We usually reply the same day and always within 24 hours. Based in London, clients in the US, UK and EU.