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Find Out Which Ecommerce Platform is Best for SEO in 2024

by Dennis Lazard · Written 17 November 2023 · Updated 18 November 2023
Entrepreneurs analyzing ecommerce platforms for SEO efficiency on a digital screen, representing the best ecommerce solutions for 2024.
Selecting the correct ecommerce platform for your online ecommerce store is crucial in order to stay afloat and competitive in today’s digital market. It doesn’t just generate traffic but also helps improve visibility, thereby increasing the success rate of your ecommerce website. The question that arises then is: which ecommerce platform would be optimal for SEO? Here we explore how you can ensure maximum search engine optimization (SEO) while selecting an ideal ecommerce platform so as to gain a higher rank on SERPs.

Key Takeaways

  • Investing in an SEO-friendly ecommerce platform is essential for driving organic traffic and increasing visibility.
  • Popular platforms offering features such as title tags, meta descriptions, URL structure, and more include WooCommerce, Shopify, BigCommerce, Wix Squarespace Adobe Commerce & Volusion.
  • When selecting a platform consider factors like ecommerce site speed, indexing control, and mobile optimization. Design control & user experience to ensure success.
Digital illustration of a magnifying glass highlighting key SEO elements on ecommerce websites, with diverse individuals engaged in SEO planning.

The Importance of SEO for Ecommerce Websites

Having the right SEO features incorporated into your ecommerce platform is essential to success. Investing in a suitable ecommerce platform for SEO will lead to more natural traffic, better visibility, and overall online prosperity. Knowing which elements search engines take into consideration such as relevant keywords, content quality, and link profile is of utmost importance when selecting an ideal solution that can provide effective support with its range of functionalities like title tags, meta descriptions, URL structures, or XML sitemaps alongside optimization options involving mobile friendly navigation solutions along with image optimizing capabilities while Improving page load speed performance using Schema markup accordingly- could help get you higher rankings leading by Google Analytics tracking whatever kind of tailored path suits best towards profits gained from successful yet savvy promotion strategies related those utilized at any given ecommerce websites wherein dependable seo tactics play out greatly beneficial roles for businesses regarding viable means ensuring growth potential onscreen & off screen, ultimately benefiting goods sold alike!
Futuristic cityscape depicting top ecommerce platforms as skyscrapers, with business professionals discussing SEO strategies for 2024.

Top Ecommerce Platforms for SEO in 2024

As we journey into 2024, some e-commerce solutions are emerging as the leading candidates for successful SEO, and understanding these is crucial for effective ecommerce SEO services. Here, let’s go over the characteristics, advantages, and potential cons of these best options such as WooCommerce, Shopify, BigCommerce, Wix, Squarespace, and Adobe Commerce (once known as Magento), Volusion. This will help you make a well-informed choice tailored to your business needs while utilizing our ecommerce SEO services to maintain excellent search engine optimization. Understanding every platform’s capabilities along with its shortcomings is essential to guarantee success when it comes time for implementation. Explore in-depth SEO strategies with our team of specialists to enhance your platform's performance,


WooCommerce is a well-known open source ecommerce platform offering effective SEO features and customization possibilities, powered by the mighty WordPress ecommerce software. It offers an array of SEO elements such as meta descriptions, custom URLs, and title tags for product details to name but a few, making it one of the most reliable SEO ecommerce platforms available.

The primary benefit when using WooCommerce is its cost-effectiveness. Hosting starts at just $6.95 per month while domain registration comes with a yearly fee of only $15 which makes this solution ideal for businesses searching for ways to create an optimized ecommerce store without breaking their budget limit. There are both free themes plus those sold at extra costs providing plenty of design options catering to various preferences too!

Still, there are some drawbacks that come along with utilizing WooCommerce, including setting up complexities or maybe needing other plugins in order to add specific functions. Even so, given all the benefits like affordability coupled with comprehensive SEO-friendly features (ease install/update process), it still remains among the preferred choices when trying to build secure self-owned SEO-efficient ecommerce sites without going over the money restriction lines set out beforehand.


Shopify is the best ecommerce platform for SEO, designed for user-friendliness, offering numerous controls such as a built in blogging feature and social sharing. This makes it a great choice when creating the necessary sitemap to optimize your online store’s presence in search engine rankings. Despite this range of options, Advanced capabilities with regard to structured data or compressing images cannot be adjusted without outside help from developers who can modify the internal link structure, address duplicate URLs, etc. Also consider that transaction fees may accumulate rapidly, something worth bearing in mind before opting into Shopify services. Due to its usefulness associated with SEO performance coupled with ease of use, should you choose it then expect successful optimization results!


BigCommerce is a well-regarded ecommerce platform, particularly appreciated for its excellent SEO performance. Its features - accessible user interface, adaptability, and optimization along all stages of the funnel – are offered even in the basic package with no transaction fees involved. There have been issues reported about inconsistent page loading speeds making it difficult to optimize ecommerce website speed as required by search engine standards, difficulties customizing their free templates plus not having an integrated RSS feed included on blogs. These things do not diminish how popular this program has become among those who wish to own or manage online stores that prioritize SEO-friendly capabilities. Together BigCommerce can be seen as a great choice when businesses look for any kind of scalable ecommerce platform for SEO, allowing them better options regarding such important aspects as site speed improvement and good ranking opportunities at relevant search engines.


For small businesses aiming to upgrade their online store’s SEO, Wix is a budget-friendly choice. It grants users the power of customizing HTML and inserting personalized meta tags. It does have its limitations regarding optimization that should be weighed up against other more comprehensive ecommerce platforms for larger sites due to limited features and scalability issues.

Wix has plans starting from as low as $27 per month making it an attractive option when price matters most. Yet generating custom URLs isn’t possible, which may affect search engine results adversely impacting overall performance in this area versus others out there available today.

In summary, for smaller-scale ecommerce sites seeking improved SEO outcomes without breaking the bank, then Wix could well make sense but customers must bear in mind certain drawbacks with regards to added ecommerce functionality such as having no capacity to create customized URLs or cater sufficiently adequately towards bigger commerce websites because of lesser offerings associated thereto and lack thereof feature range scalability wise also.


For businesses seeking an aesthetically pleasing ecommerce platform with built-in SEO tools, Squarespace is a worthwhile consideration. With automated sitemap creation, customization of meta tags on individual pages, and control over search engine display in results listings all available, the functionality for optimizing visibility has been considered as part of this offering.

Despite these strengths, these strengths remain. There are some restrictions that should be taken into account when evaluating Squarespace. Limited payment gateways and integrations can restrict performance potentials depending on your needs. Prices vary across three packages - Business (£15), Basic Commerce (£20), and Advanced Commerce (£30) meaning it's accessible to most budgets without sacrificing design aesthetics or SEO efficacy making it good value overall.

If you’re looking for attractive ecommerce site designs with sufficient support from SEO features, then Squarespace might be worth considering despite minor limitations in terms of accessibility options due to the reasonable pricing plans offered.

Adobe Commerce (formerly Magento)

Adobe Commerce is a powerful and self hosted platform that provides businesses with the SEO tools they need for a SEO optimized ecommerce store. With its ability to customize HTML and insert custom meta tags, such ecommerce platforms allow companies considerable control over their site’s SEO efforts. Adobe Commerce requires greater technical abilities than many other ecommerce platforms for SEO, making it potentially difficult for some businesses to handle its maintenance demands. Fees such as the Magento Plan which costs up from $22000–125000/year plus hosting fees of around $100-500/yr alongside design charges ranging from 0–5000$ can be expensive investments when compared to alternative choices available in the market today.

In spite of these potential shortcomings, Adobe Commerce remains one popular option due largely thanks to its advanced features along with a high degree of control on SEO metrics amongst business owners looking out for friendly performance-driven ecommerce platforms who are willing to invest in supporting technology staff or agencies if needed.

To sum up: Though requiring significant expertise in certain areas while being relatively pricier at times, committing resources towards setup and maintaining an efficient environment offers advantages like higher level customization options allowing users to benefit from a rich range of effective Search Engine Optimization (SEO) outputs while keeping highest standards.


Volusion is a user-friendly ecommerce platform that offers several packages with affordable prices, ranging from $35/month to plans based on Gross Merchandise Volume (GMV). It comes equipped with various operational and basic SEO features. Despite this, the loading speed of Volusion sites could prove challenging when optimizing for search engine ranking due to longer wait times. Its site design may not be as modern or attractive as other platforms, which can also have an effect on web visibility in terms of user experience and potential search placement.

In summary, Volusion is suitable if businesses are primarily focused on creating stores centered around optimal functionality along with limited options regarding SEO optimization – but should bear in mind possible limitations concerning page speed or ecommerce website design aesthetics.
Digital illustration of a scale balancing key SEO factors against e-commerce platform choices, with diverse business professionals evaluating options for optimal SEO strategy.

Key SEO Factors to Consider When Choosing an E-commerce Platform

When selecting an ecommerce platform, evaluating key SEO components that could potentially contribute to the prosperity of your online store is indispensable. Loading time directly impacts search rankings - it should be. Be taken into account when deciding on a suitable site as slow-loading pages often lead to displeased customers. To ensure optimal speed, there are some ecommerce features that must be investigated thoroughly: browser caching, compression and reduction in image size, minimizing scripts’ complexity, and use of Content Delivery Networks (CDNs).

In order for search engines to identify exactly where content has been sourced from or prevent duplicate material issues, canonical tags have become crucial tools. Some ecommerce platforms for SEO such as WooCommerce integrated with WordPress feature enhanced control over canonicalization – making sure one’s website maintains its place in SERPs uninterruptedly becomes quite possible this way too. Indexing management is another aspect associated closely with successful ecommerce SEO since controlling what gets exposed while not altering structural integrity proves both beneficial and achievable at once by means of appropriate IT solutions picked out wisely. Last but definitely not least, mobile devices optimization needs thinking about seeing how more shoppers prefer using their smartphones nowadays.

All these decisive factors worth bearing attention to when choosing your own virtual online business tool will assist you in making informed decisions thus allowing you to choose a software kind that best reflects one’s personal purposes along with the required SEO progress desired.
Business owners collaboratively assembling a puzzle representing key ecommerce platform features like customizability and security in a modern office environment.

Tips for Selecting the Right Ecommerce Platform for Your Business

When selecting the best ecommerce platform for SEO and your business, various aspects should be taken into consideration beyond SEO alone. Analyze all of your current business requirements such as order fulfillment, inventory management, and marketing functions that would need to be supported by this new system. Also, investigate how simple it is to transfer any existing website content onto a fresh ecommerce platform in an effortless way without disruption or added stress.

Determine what kind of authority you want over design elements and ecommerce features on-site. If more hands-on control is preferred, opting for self-hosted ecommerce could work well here, while those who prefer ease may feel drawn towards a hosted variant which requires less maintenance overall. Take stock of technical infrastructure like hosting services already connected, payment gateway integrations along associated digital tools before making up one’s mind about these ecommerce platforms being compatible enough with each other during the transition processes involved, etc.

Lastly, factor in both SEO strategies needed plus goals set related thereto when choosing the best possible fit option from available ones so an online store can move ahead successfully ensuring growth within Google search engine rankings over time due to correct utilization & development opportunities arising through different SEO capabilities offered. Summarily, the factors thus discussed will definitely help select the perfect-suited choice regarding the ideal solution encompassing smooth shift minimizing downtime across the board thereby laying a strong base necessary to lead toward success eventually pertaining to your best Ecommerce Platform needs!
Business professionals analyzing a balance scale with pros and cons of different ecommerce platforms, against a backdrop of digital analytics dashboard.

Comparing Ecommerce Platforms: Pros and Cons

In order to make the best decision for the best ecommerce platform, it is important to weigh all of its benefits and drawbacks.

For example, WooCommerce has customizable features that are SEO friendly but do require extra plugins as well as upkeep. Shopify offers a user-friendly interface with built-in SEO tools. Yet lacks more advanced SEO capabilities plus there may be transaction fees involved too. BigCommerce gives versatility along with scalability although loading speeds could be inconsistent and costs higher if used by high-volume stores.

Wix & Squarespace can provide affordability suitable for small businesses together with improved built in SEO features. They might not offer enough resources needed when looking at larger websites or those requiring intricate detail – Adobe Commerce will include extremely powerful automated SEO elements alongside full control (as long as you possess technical expertise) though this comes at a cost needing expensive maintenance tasks over time also.

Examining both sides of each ecommerce option should help determine your individual needs allowing assurance once you select what works perfectly for securing success within your online store venture into the future.
Montage of diverse ecommerce business owners celebrating their success with SEO optimized platforms, highlighted by glowing SEO badges and growth charts.

Comparing Ecommerce Platforms: Pros and Cons

Real-world success stories make evident the potency of ecommerce SEO platforms. For example, a clothing store noticed a rise in search traffic by over 50% through utilizing an ecommerce SEO system. Another furniture business saw its organic search numbers swell 200% with the utilization of that same platform.

We were working with HANNA SILLITOE, a skincare brand, with a goal to increase sales, drive more traffic and resolve issues the brand faced trying to promote products with Ads.

The key issues we identified during the brand analysis were:
  • Sales and revenue growth had been stagnant for more than a year;
  • Both of the company’s Facebook Ad accounts had been banned;
  • Lack of traffic;
  • Poor social media management and low follower engagement;
  • Low conversion rate.

We were able to increase Brand’s Sales by 14X and Achieved Seven-Figure Revenue in only 12 months by:
  • Stabilizing the monthly revenue to develop a solid basis on which to implement further business improvements.
  • Contacting Facebook managers and deleted banned ads, implementing protocols required by the health industry to launch new ones.
  • Crafting a solid SEO strategy through extensive keyword research that allowed us to identify profitable product clusters with the lowest barrier of entry and the highest ROIs.
  • Promoting the brand's Instagram posts to the relevant target audiences, offering exclusive deals to Instagram subscribers on a quarterly basis to grow engagement.
  • Creating new social shops on Facebook, Instagram, and Pinterest to boost the conversion rate of social sales.
  • Optimizing the ecommerce conversion rates using tips from the Google eCommerce UX Playbook.

These examples highlight how selecting the right platform can aid your organization succeed at boosting search engine visibility and income via optimized rankings on search engines as it contains relevant tools & features to achieve this purpose. Taking time to consider all available options is essential in picking out an effective solution catered towards your requirements when dealing with such a type of technology – which could ensure increases in web traffic coming from organically acquired customers looking into buying something from you!

Implementing proper optimization strategies ensures sustainable growth over long periods due to improvement seen within the overall site’s SEO ranking along the way (eventually resulting in far higher rewards than other marketing methods would bring but equally investment requires the correct choice made regarding the chosen hosting provider specialized for given task) luckily today the market has countless different alternatives ready be used each giving unique set advantages whenever making a decision about best one suit needs will not be so difficult anymore any more!


To achieve online success, you must select a suitable ecommerce platform and enact an effective SEO strategy that generates organic traffic visibility on search engines. Factors such as SEO features, existing infrastructure, business needs, control level and pricing should all be taken into account when making the right choice for your store which will consequently improve its SEO performance.

Frequently Asked Questions

Is SEO worth it for e-commerce?

Investing in SEO can be beneficial for ecommerce businesses, as evidenced by its high click-through rate and conversion rate of leads obtained from SEO. To be cost-effective, the rewards it reaps have been shown to outweigh any upfront costs on a long-term basis.

What is the #1 e-commerce platform?

Bluehost is the best ecommerce platform for SEO that many people suggest, providing effortless setup and capabilities to commence your online sales journey.

What is the SEO option for e-commerce?

Optimizing your online ecommerce store is an important part of marketing, allowing it to show higher in the search engine results pages (SERPs) and receive more traffic without expensive paid search. By utilizing on-page optimization techniques, you can help increase page ranking at a low cost.

Case Studies

Hanna Sillitoe (BBC Dragons' Den Brand): 8.8X Growth in 12 months

Avg. RoAS in Google and Meta Ads (UK, US)
Avg. eCom Conversion Rate
Active Online Community (Instagram, Email)

ShakeSphere (BBC Dragons' Den Brand): 2X Growth in 6 months

eCom Conversion Rate (CVR)
Online Revenue (US, UK)
Organic Traffic (US, UK)

8.7X Growth in 12 months

Organic Traffic (EU, UK)
Online Revenue (LMS and Service Packs)
more Leads from Organic Traffic

2X Growth in 6 months (made an Exit)

Organic and Direct Traffic (US)
more PR Mentions (Shopify, BigCommerce)
more relevant Leads from Organic Traffic

Hanna Sillitoe (BBC Dragons' Den Brand): 8.8X Growth in 12 months

3.5X RoAS in Google and Meta Ads (UK, US)

4.85% eCom Conversion Rate

180K+ active Online Community (Insta, Email)

ShakeSphere (BBC Dragons' Den Brand): 2X Growth in 6 months

1.5X eCom Conversion Rate (CVR)
2X Online Revenue (US, UK)
3X Online Traffic (US, UK)

8.7X Growth in 12 months

+865% Organic traffic (EU, UK)
+764% more Leads from Organic Traffic
+275% Online Revenue (LMS & Service Packs)

2X Growth in 6 months (made an Exit)

2X Organic and Direct Traffic (US)
+178% more PR Mentions (Shopify,BigCommerce)
1.8X more relevant Leads from Organic Traffic
ESA team combine both a creative and data-driven approach in performance marketing, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on developing and executing a product growth strategy for the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised in Oct 2019 based on our growth metrics with ESA.”
Roman Grigoriev (
CEO at Splento (fundraised $1.3M)
“​​I can't speak highly enough about ESA team! They have transformed my website from a store that functioned fairly well, to a fully optimised platform which performs better and generates significantly more income through substantially better sales conversions. We have a plan to continue building on the fantastic 7-figure revenue growth we’ve already achieved this year, and I have no doubt that with ESA team on side we will accomplish all this and more.”
Hanna Sillitoe (
Skin Healing Expert, BBC Dragons’ Den Brand
"ESA Agency are SEO and PPC team of our Spain and Portugal eCommerce shops. They created our new websites from the ground up, improving UX usability by 4x times. The result? Double the online visibility of our brand and an increase in our online revenue of 150%. We couldn’t be happier! It’s a perfect partnership."
Ilya Adamsky ( /
CEO at Askona Europe (Brand Sleep.8)
ESA team had outperformed my expectations working with one of our main SEO clients. They delivered X2-times organic traffic growth for 12 client’s websites, working with technical, content and link-building SEO optimisation in Google, website structure, navigation, technical code and conversion rate optimisation.”
Maria Kristalinskaya (
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
"We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m Rev. level. Everything — from SEO audit and Keyword Research to Website Implementation and daily communication, has been professional, effective and very clear. We are already seeing great results!"
Elizaveta Proselkova (
CEO at EP-Advisory
“I met Dennis and his Google team, when they pitched their startup Smartsub. We accepted them to our accelerator program in 2017, Batch 9 and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allowed them to make things done.”
Cristobal Alonso (
CEO at SWG (funded Smartsub in 2017)
“ESA team with their Google Ads skills, growth mindset and natural ability to mentoring are able to bring a lot of value to startup ecosystem with so many tech companies in their growth stage and businesses struggling with Google online advertising.”
Monika Synoradzka (
CEO at HugeThing (funded Smartsub, 2019)
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