It isn't surprising that the eCommerce industry is growing rapidly all across the world. Considering the COVID-19 impact and global digitalization, modern customers prefer to shop online (in fact, they tend to do everything directly from their phone instead of going somewhere psychically).
The total revenue earned in the eCommerce sector in 2022 was $819 billion
. Experts suggest that the number will reach almost $1,500 billion by the end of 2027. Alongside growing popularity among consumers, the number of eCommerce stores and businesses grows as well - so that makes it crucial for companies in that domain to stay ahead of the market and know how to attract relevant target audiences with less effort and investments.
And the easiest way to make sure your business stays at the top of the customer's preferences is marketing. While there is a vast range of marketing strategies to explore, search engine optimization (SEO) is one of the most effective and cost-efficient ways in 2023.
The key here is when your eCommerce site ranks well, customers consider you as the most relevant and solid source of information (read products) they've been looking for. Higher sales aren't the only benefit of proper eCommerce optimization (though we will talk about them later).
In summary, for eCommerce sites, attracting consistent, high-quality organic traffic is vital to compete in a crowded market. But we should also be real on that point - keeping up with changing optimization needs and trends and all that industry jargon can be tough.
It becomes even harder when you have a small team, and you should also focus on other vital tasks, like inventory management, order processing, efficient customer support, ads, legal issues, and customer retention rates.
That is why we created this comprehensive guide that you can explore and implement in practice right after you finalize this piece. Let's get to the point.