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Services: GEO, Content (Polish localisation)
How We Helped Grow a Consent Management Platform’s AI Search Presence in the Polish Market 7X in 6 Months
B2b SAAS Case STUDY
by Dennis Lazard · July 05, 2026
2.2X
+7
New top-3 rankings
in Poland
in Poland
7x
Growth in Google AI Overviews citations
Growth in Polish search impressions
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About The Brand
The Brand is one of the leading Consent Management Platforms in the world – an enterprise SaaS used by tens of thousands of websites and apps to handle cookie consent, data privacy compliance and consent signals across GDPR, CCPA and adjacent regulatory frameworks. With a Domain Rating of 92 and over 56,000 referring domains globally, it sits at the top of the consent management category alongside competitors like OneTrust, Cookiebot and Iubenda.
ESA Digital worked with The Brand on a focused 6-month engagement from October 2025 through March 2026, dedicated to one specific goal: launching the platform into the Polish market. Poland is one of the largest digital markets in Central and Eastern Europe and a strong fit for consent management given the strict GDPR enforcement landscape – but The Brand had no Polish-language pages, no Polish AI search presence and only a thin trickle of organic interest in the country when the engagement began. The brief was to build the foundation for Polish market entry from the ground up.
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The Challenges
Despite The Brand’s global authority, entering Poland from scratch came with a specific set of challenges:- The site had no Polish-language content. Every page on the site was in English (with some German), meaning Polish search engines and AI systems had nothing locally relevant to surface for Polish queries.
- Polish AI search visibility was effectively zero. At the start of the engagement, The Brand had only a handful of pages cited in Google AI Overviews for the Polish market and no presence at all on ChatGPT, Perplexity, Gemini or Copilot.
- The Polish backlink profile was thin. Of The Brand’s 56K+ global referring domains, only 186 were from Polish sites – meaning the brand had limited local trust signals to draw on when ranking content in Poland.
- The keyword landscape was dominated by Polish-specific terminology. The Polish equivalent of “GDPR” is “RODO” – a separate keyword cluster with 18,100 monthly searches that no amount of English content could capture. Similar Polish-only clusters existed around “polityka prywatności” (privacy policy), “polityka cookies” (cookie policy) and “platforma CMP” (CMP platform).
- The category was being researched through AI tools. Polish buyers researching consent management increasingly start in Google AI Overviews, ChatGPT and Grok – and the brands cited in those answers were winning consideration before any organic ranking could intervene.
Strategic Approach
We built a focused four-track strategy designed to establish The Brand in the Polish market as quickly as possible:
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Step 1: Polish keyword cluster mapping
We started with a full audit of Polish search demand across the consent management category – mapping ~55 priority keywords into clusters around RODO, privacy policy, cookie policy, CMP platform and tool-led queries (privacy policy generators, cookie policy generators). For every keyword we identified whether an English equivalent existed on the site that could be localised, or whether a new Polish page needed to be built from scratch. -
Step 2: GA4 and AI tracking setup
Before any content went live, we set up dedicated GA4 tracking for the Polish market with proper content and AI traffic segmentation. This gave us clean baseline data and the ability to track AI-driven sessions and conversions distinctly from traditional organic traffic – essential for proving the GEO work was driving results. -
Step 3: Content production – Polish localisation and creation
We delivered 6 fully localised Polish content briefs and matching content pieces across the priority clusters – RODO, privacy policy, cookie policy, CMP platform, the main Polish brand page and a privacy policy generator page. Each piece was structured for both traditional ranking and AI citation – with question-led headers, FAQ schema, clear definitions and the kind of structured content that AI systems prefer to quote. -
Step 4: GEO – content optimised for AI citation
We built every Polish page with AI search visibility as a first-class outcome rather than an afterthought. That meant tight question/answer formatting, comprehensive entity coverage of Polish privacy terminology, schema markup designed for AI Overview eligibility and internal linking structured so AI systems could clearly understand the topical hierarchy of the new Polish content layer.
The Results:
Result 1: 7X growth in Google AI Overviews citations in the Polish market
When the engagement started, The Brand had only a handful of pages cited in Google AI Overviews for Polish queries. By the close of the engagement in March 2026, that amount had grown 7X and was still growing – with the brand now actively cited across the core Polish consent management topics in Google AI answers. The Polish AI presence was effectively built from scratch over the engagement.
Result 2: 2.2X growth in Polish search impressions
Monthly Polish organic impressions grew from 24.7K in October 2025 to 54.3K in March 2026 – a 2.2X increase across the engagement. The growth came from the new Polish content layer ranking on a much wider set of Polish queries than the English pages had previously been able to capture.
Result 3: Average position improved by 2.3 places
Average Google position on Polish queries improved from 8.8 in October 2025 to 6.5 in March 2026. That move took the average ranking page from the bottom of page 1 to the middle of page 1 – the part of the SERP where click-through rates start meaningfully climbing.
Result 4: 7 new top-3 rankings gained in Poland
The Polish content layer pushed The Brand into the top 3 of Google for 7 new Polish keywords over the engagement – a 2.75X increase from the 4 top-3 rankings the brand had in Poland at the start. The wins spanned the core clusters we’d targeted in our research: rodo (the Polish equivalent of GDPR, 18,100 monthly searches), polityka prywatności (privacy policy), polityka cookies (cookie policy), platforma CMP (CMP platform) and generator polityki prywatności (privacy policy generator). Top-3 rankings on commercial-intent Polish consent management keywords are the entry point into both the Polish buyer consideration set and the AI training data that informs future AI answers.
Result 5: New presence on Grok for Polish queries
Alongside the Google AI Overviews growth, The Brand gained its first citations on Grok in the Polish market over the engagement – a small footprint of 1 citation across 2 pages, but a meaningful signal that the GEO work was generalising across AI search surfaces rather than only winning on Google. With Polish AI search still in its early days, that early-mover positioning matters.
Working with ESA Digital has been fantastic! They bring deep industry knowledge and used it to build a strategy that delivered exceptional outcomes for our mobile app and our wider expansion. Their data-driven approach and excellent client service mean they consistently go above and beyond to meet our specific requirements. We've accomplished so much together and couldn't be happier with the results!
Andrew Bondarenko
CPO & Co-founder, Noji (Exit to DelightRoom)
CPO & Co-founder, Noji (Exit to DelightRoom)
“I met Dennis and his Google team, when they pitched their startup Smartsub. We accepted them to our accelerator program in 2017, Batch 9 and they successfully passed through it. Within a short period of time they managed to develop MVP of their product, design and implement go-to-market strategy launching the product on the US market. Their broad digital business experience and data-driven approach allowed them to make things done.”
Cristobal Alonso (www.startupwiseguys.com)
CEO at SWG (funded Smartsub in 2017)
CEO at SWG (funded Smartsub in 2017)
“ESA team with their Google Ads skills, growth mindset and natural ability to mentoring are able to bring a lot of value to startup ecosystem with so many tech companies in their growth stage and businesses struggling with Google online advertising.”
Monika Synoradzka (www.hugething.vc)
CEO at HugeThing (funded Smartsub, 2019)
CEO at HugeThing (funded Smartsub, 2019)
ESA team had outperformed my expectations working with one of our main SEO clients. They delivered X2-times organic traffic growth for 12 client’s websites, working with technical, content and link-building SEO optimisation in Google, website structure, navigation, technical code and conversion rate optimisation.”
Maria Kristalinskaya (www.bbdo.com)
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
Head of Retail Media at eBay (GE), Techstars Startup Mentor, ex-BBDO
