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Answer engine optimization agency
Answer engine optimization agency: be the direct answer when buyers ask AI who to use.
Ten blue links are being replaced by one AI-generated answer. Our AEO services make your brand the one Google AI Overviews, AI Mode, ChatGPT and Perplexity name, for SaaS and apps, and we show you the answers before and after.
SemrushAgency Partner
Google Campusresidents
Google forStartups alumni
Our AI-poweredSEO tools
Answer engine optimization (AEO), SEO and GEO, without the jargon
SEO gets a page ranked in Google SERPs. Answer engine optimization gets your brand into the single answer an AI answer engine gives, by structuring content so it can be quoted (schema markup, FAQ blocks, comparison pages, entity clarity) and by being named in the sources the engine reads. Generative engine optimization is the broader discipline of being visible across AI platforms; AEO is its direct-answer part. We use one framework for all three.
direct answer, not ten blue links. You are either in it or absent.
of Google searches now end without a click when an AI answer is present.
sources are typically cited per AI-generated answer. Those are the pages and lists we get you into.
SEO vs AEO vs GEO
Only the rows that differ.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | rank a page | be the direct answer | be visible across generative engines |
| Unit | keyword | question / prompt | entity and topic |
| Format | long page | answer blocks, FAQs, structured data, comparison pages | clusters, sources, refresh |
| Signal | links | citable structure + mentions | mentions in trusted sources |
| Metric | position, clicks | answer inclusion, AI citations, AI Overview placements | share of voice, AI referrals |
Three AEO cases with numbers
Short, with the metrics that matter. Full write-ups are one click away.
Enterprise CRM: 5.9× Google AI Overviews brand share in 4 months
Consent management platform: 7× AI Overviews citations in a new market
Fitness app: 5.5× non-brand traffic and 2.5× AI share of voice in 5 months
Answer engine optimization services
Everything a monthly AEO engagement includes.
AI visibility audit
50–100 search queries your buyers ask, run across 4 AI platforms weekly. Who is named, from which sources, where you have AI Overview appearances and where you don’t.
Entity clarity and knowledge graph optimization
Consistent brand facts across your site and the web, schema markup, llms.txt, so AI retrieval resolves your brand without ambiguity.
Answer-ready content optimization
Question-led pages, FAQ blocks and comparison pages written to be quoted: short, factual, dated, with structured data.
AI citations and co-mentions
Placements in the lists, reviews and threads AI answer engines cite; digital PR for proprietary data; unlinked mentions count.
Refresh cycle
Monthly updates to the pages that get cited so they keep getting cited.
AI citation monitoring and reporting
Weekly Slack, monthly answer-inclusion and share-of-voice report with sentiment, plus traditional SEO metrics side by side.
Your first 90 days
Every step has a date and a deliverable you can hold us to.
AI visibility audit
Where you are named today and why competitors are instead.
- Prompt set with volumes
- Source gap list
- AEO strategy with dates
Entity & structure
Make your brand quotable.
- Schema markup, llms.txt, FAQ blocks
- Entity consistency fixes
- Answer-ready pages, batch 1
Citations
Get named in the sources.
- 8–12 placements a month
- Reddit, G2, review sites
- Co-mentions with category leaders
Monitor & refresh
Keep the answer.
- Weekly AI citation monitoring
- Monthly refresh
- Sentiment monitoring
Same framework, different levers per product type
Apps index unusually well in AI answer engines
- Help-centre and docs as citable sources
- “Best app for…” list presence
- Store listing + web consistency
Comparison pages drive the answer
- Alternatives and vs pages written to be quoted
- G2 / Capterra review signals
- Integration pages as entity proof
Fast category, fresh sources win
- 30-day refresh on key pages
- Proprietary benchmarks journalists cite
- Changelog as a source
How we work and what is working in SEO in 2026
The founder walks through our findings, insights and our strategic approach with 4 directions.
How we measure it, and what you get every week
Answer inclusion
Share of tracked questions where you are named in the answer, per engine.
AI citations and sources
Which pages get cited and which third-party sources mention you.
Traffic and conversions from AI
Referrals from ChatGPT, Perplexity, AI Overviews, tied to sign-ups in your analytics.
| Metric | M3 | M4 |
|---|---|---|
| Non-brand clicks | 3,120 | 4,480 |
| Demo requests from organic | 14 | 23 |
| Trials from organic | 61 | 88 |
| AI share of voice | 9% | 14% |
| Item | Qty |
|---|---|
| Comparison pages live | 4 |
| Placements (listed by URL) | 11 |
| Technical fixes closed | 17 |
| Pages refreshed | 9 |
Pricing
Three monthly plans. Exact scope and price are confirmed after the audit. Billed in USD, GBP or EUR; VAT excluded for UK companies.
Seed to Series A
minimum 3 months
- 2 brand mentions / month (LLMs, Google)
- 5–10 pages, briefs or content writing
- Weekly Slack, monthly report
Series A–B
most SaaS clients land here
- 10 brand mentions / month
- 25 pages, content writing included
- Digital PR, weekly Slack
Scale-up
multiple products or markets
- 15 brand mentions / month
- 40 pages, content writing included
- Dedicated team, quarterly review
One-time set-up, if you need it before a plan
Month-to-month after the first 3 months. No setup fee on monthly plans; a paid audit is credited against month one. 30-day money-back guarantee.
What clients say
“ESA team combine both a creative and data-driven approach, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised based on our growth metrics with ESA.”
“We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m revenue level. Everything, from SEO audit and keyword research to website implementation and daily communication, has been professional, effective and very clear. We are already seeing great results.”
“ESA team outperformed my expectations working with one of our main SEO clients. They delivered 2× organic traffic growth for 12 client websites, working with technical, content and link-building SEO, website structure, navigation and conversion rate optimisation.”
Independent reviews: Clutch · Google for Startups alumni · Semrush Agency Partner · Clutch Top 350 B2B providers 2023
Who this is for, and who it isn’t
✓ A good fit
- Products buyers ask AI assistants about: SaaS tools, apps, services
- Basic technical SEO in place
- A content owner who can approve weekly
✗ Probably not a fit
- No website or help content to cite
- Categories where answer engines don’t name products
- You expect guarantees on a specific answer
What we guarantee, and what we don’t
✓ We guarantee
- Named deliverables every month (placements, pages, fixes) and a weekly written update
- Prompt-level and page-level reporting you can audit yourself
- Month-to-month after month 3; leave with 30 days’ notice and keep everything we built
✗ We don’t guarantee
- A specific position in Google or ChatGPT. Nobody can; anyone who does is selling you a report, not a result
- Results without your input: we need product access, a content owner and 2 hours of your time per month
- Traffic from keywords your product can’t convert
Questions we get on every first call
What does an answer engine optimization agency do that an SEO agency doesn’t?
SEO focuses on ranking pages in search results. An AEO agency focuses on being quoted in AI-generated responses: entity clarity, structured data, answer-ready content and citations in the sources AI models read, measured with AI visibility metrics instead of rankings alone.
Are there affordable AEO services?
Yes. The Start plan from $3K a month covers tracking, entity fixes and two brand mentions a month, and the one-time AI visibility audit is $1,000. It’s the right start if you already have an SEO program.
What’s the difference between in-house AEO and an agency?
In-house works when you already have an SEO lead and a content team; we then act as the measurement and placements layer. Without that, an AEO partner is faster: we have the prompt tooling and the source relationships.
How involved do we need to be?
About 2 hours a month: a weekly 15-minute Slack check and one monthly call. Plus product access and someone to fact-check content.
How long until we see results?
Technical fixes and first placements land in weeks 1–6. First new citations and ranking gains usually show in weeks 8–12. Compounding growth is a 6–12 month story. We put dates on every step in the roadmap you get after the audit.
We already have an SEO agency or in-house team. Can you work alongside them?
Yes. Most of our engagements run next to an existing team: we own strategy, placements and measurement, they keep publishing. We join your Slack and share one roadmap.
What exactly is in the monthly report?
Prompt-level AI visibility (mentions, citations, share of voice vs competitors), organic traffic and conversions from each channel, placements shipped, and next month’s plan. Weekly: a short Slack update with what shipped.
What do you guarantee?
Scope, cadence and transparency, plus a 30-day money-back guarantee. We do not guarantee a position in Google or ChatGPT. See “What we guarantee and what we don’t” above.
Tell us about your product. We reply within one business day.
A 30-minute call with the founder. You leave with a written view of your biggest organic opportunity, whether or not we work together.
30-min free call. Traffic audit included.
Prefer to write?
We usually reply the same day and always within 24 hours. Based in London, clients in the US, UK and EU.