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SaaS SEO agency
SaaS SEO that reports in pipeline and revenue growth, not sessions.
ESA is a specialised SaaS SEO agency for B2B and B2C SaaS companies from seed to Series B. We combine technical SEO, product-led content and link building with AI search visibility in Google AI Overviews and ChatGPT, so organic search turns into trials, demos and recurring revenue.
SemrushAgency Partner
Google Campusresidents
Google forStartups alumni
Our AI-poweredSEO tools
Trusted by SaaS and app teams from seed to public company
Community platform
AI writing SaaS
Photography on-demand
Transport management SaaS
Inventory management SaaSHow SaaS SEO differs from what a generalist agency does
Buyer intent over volume
Software companies win on a few hundred bottom-of-funnel queries, for a CRM that is “HubSpot alternatives”, “best CRM for startups”, “Pipedrive vs HubSpot”, integrations and pricing pages. A generalist agency chases traffic growth; a specialised SaaS SEO agency maps search intent to your sales funnel and builds the pages that convert.
Technical SEO for a product, not a brochure
App subdomains, docs and help centres, JavaScript rendering, site architecture that scales to thousands of programmatic pages. Our technical SEO audits cover the parts of a SaaS site that most SEO programs ignore.
The entire search ecosystem
Organic visibility now includes Google AI Overviews, ChatGPT and Perplexity. Every SaaS SEO strategy we run includes answer engine optimization and AI search visibility tracking, because that is where buyers compare software today.
Measurable business outcomes
We connect Google Search Console, your analytics (GA4 or any other) and your CRM, so every organic lead is attributed to a page and an intent. You see trials, demos and MRR per cluster, not domain authority charts.
Our three typical SaaS cases with numbers
Short and sweet, with the metrics that matter. Full case studies are one click away.
Rask AI: 1M+ organic users in 12 months
PeerBoard: 2× growth in 6 months, then an exit
Aithor: 1M+ monthly organic visits across 6 markets
Our SaaS SEO services
We start from your ICP and find where they are making their decisions both in Google and AI search to drive your pipeline.
AI visibility audit and organic ROI forecast
We start every engagement by measuring where you stand in Google and AI search, then forecast traffic, leads and revenue with our ROI calculator, built on your conversions and LTV. You see the predicted scale before you commit. Try the ROI calculator →
Technical SEO audit and site architecture
Crawl and indexation, Core Web Vitals, JavaScript rendering, app and docs subdomains, internal linking, schema. You get a prioritised fix list your engineers can ship in sprints.
SaaS SEO strategy and ROI keyword research
Buyer-intent keyword research mapped to your funnel: comparison, alternatives, integrations, use cases, pricing. A content strategy with volumes, intent and target pages.
Product-led programmatic SEO
Feature pages, templates, integrations directories and free tools that capture demand at scale and route users into the product.
Content and conversion rate optimisation (CRO)
Bottom-of-funnel pages written with your product team, then conversion rate optimisation on the pages that book demos.
Link building, brand seeding and digital PR
Authoritative backlinks from niche publications, “best X tools” listicles and proprietary research. 8–12 placements a month, listed by URL. No marketplace links.
AI search visibility (GEO / AEO)
Prompt tracking across ChatGPT, Perplexity and Google AI Overviews, entity clean-up and citation placements, so you appear in AI-generated answers as well as organic search. See GEO services →
International SEO
Localised clusters, hreflang and local placements for SaaS brands entering the US, UK and EU. Aithor went to 1M+ monthly organic visits across 6 markets this way, +805K year on year.
Enterprise and mid-market SaaS programs
For larger SaaS brands: multi-product architecture, in-house team enablement, quarterly board-level reporting.
Organic ROI forecast for your SaaS
Enter your conversions and LTV, get predicted traffic, leads and revenue from SEO + GEO for the next 6–12 months.
Your first 90 days
Every step has a date and a deliverable you can hold us to.
Audit & ICP
Technical crawl, content inventory, demand map for your category.
- Revenue-mapped keyword universe
- Technical fix list for your dev team
- Roadmap with dates
Foundation
Fix what blocks growth, build the pages that convert.
- Comparison & alternatives pages
- Site architecture, internal links
- Schema, speed, indexation
Authority
Earn the mentions and links that move rankings.
- Niche-relevant links & listicle spots
- Research report for digital PR
- First cluster of topical content
Predicted Scale
Scale what works, cut what doesn’t.
- Monthly content + refresh cycle
- Programmatic / free-tool pages
- Quarterly strategy review
How we work and what is working in SEO in 2026
The founder walks through our findings, insights and our strategic approach with 4 directions.
How we measure it, and what you get every week
Non-brand clicks & demo bookings
Organic traffic split by intent, tied to trials, demos and MRR in your CRM.
Rankings on money pages
Comparison, alternatives, integrations, pricing: the pages that convert.
Links & mentions shipped
Every placement listed with URL and date; no “authority score” hand-waving.
| Metric | M3 | M4 |
|---|---|---|
| Non-brand clicks | 3,120 | 4,480 |
| Demo requests from organic | 14 | 23 |
| Trials from organic | 61 | 88 |
| AI share of voice | 9% | 14% |
| Item | Qty |
|---|---|
| Comparison pages live | 4 |
| Placements (listed by URL) | 11 |
| Technical fixes closed | 17 |
| Pages refreshed | 9 |
In-house hire vs ESA vs a generalist SEO agency
Only the criteria that actually differ.
| In-house SEO hire | ESA | Generalist SEO agency | |
|---|---|---|---|
| Monthly cost | $7–12k + tools | $3–17K / month, tools included | $2–8k |
| Time to first results | 4–6 months (hiring + ramp) | 8–12 weeks | 3–6 months |
| SaaS-specific expertise | depends on the hire | 60+ SaaS and app products | mostly local / ecommerce |
| Link building | needs a separate budget | included, listed by URL | often resold marketplaces |
| AI search | rarely covered | included: AI Overviews, ChatGPT, Perplexity | not offered |
| Reporting | custom | pipeline-tied, weekly + monthly | rankings & traffic |
Pricing
Three monthly plans. Exact scope and price are confirmed after the audit. Billed in USD, GBP or EUR; VAT excluded for UK companies.
Seed to Series A
minimum 3 months
- 2 brand mentions / month (LLMs, Google)
- 5–10 pages, briefs or content writing
- Weekly Slack, monthly report
Series A–B
most SaaS clients land here
- 10 brand mentions / month
- 25 pages, content writing included
- Digital PR, weekly Slack
Scale-up
multiple products or markets
- 15 brand mentions / month
- 40 pages, content writing included
- Dedicated team, quarterly review
One-time set-up, if you need it before a plan
Month-to-month after the first 3 months. No setup fee on monthly plans; a paid audit is credited against month one. 30-day money-back guarantee.
What clients say
“ESA team combine both a creative and data-driven approach, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised based on our growth metrics with ESA.”
“We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m revenue level. Everything, from SEO audit and keyword research to website implementation and daily communication, has been professional, effective and very clear. We are already seeing great results.”
“ESA team outperformed my expectations working with one of our main SEO clients. They delivered 2× organic traffic growth for 12 client websites, working with technical, content and link-building SEO, website structure, navigation and conversion rate optimisation.”
Independent reviews: Clutch · Google for Startups alumni · Semrush Agency Partner · Clutch Top 350 B2B providers 2023
Who this is for, and who it isn’t
✓ A good fit
- SaaS companies with product-market fit and at least one paid channel working
- Seed to Series B, or a profitable mid-market SaaS
- A content owner on your side (or we hire one with you)
- Selling in the US, UK or EU
✗ Probably not a fit
- Pre-launch: you need customers before you need SEO
- Agencies, ecommerce, local services. We are not a generalist agency
- You want rankings in 30 days
- A $1k budget. We will point you to tools and a checklist instead
What we guarantee, and what we don’t
✓ We guarantee
- Named deliverables every month (placements, pages, fixes) and a weekly written update
- Prompt-level and page-level reporting you can audit yourself
- Month-to-month after month 3; leave with 30 days’ notice and keep everything we built
✗ We don’t guarantee
- A specific position in Google or ChatGPT. Nobody can; anyone who does is selling you a report, not a result
- Results without your input: we need product access, a content owner and 2 hours of your time per month
- Traffic from keywords your product can’t convert
Questions we get on every first call
How much does a SaaS SEO agency cost?
SaaS SEO agency pricing in the US and UK runs from about $3k a month for a focused program to $15k+ for enterprise SaaS brands. Our three plans are above, from $3K to $17K a month. Cost depends on how many money-page clusters, links and markets are in scope, not on hours.
How do you choose the right SaaS SEO agency?
Ask three things: show me SaaS case studies with pipeline numbers, show me placements by URL, and show me how you cover AI search. We answer all three on this page.
How long until we see results?
Technical fixes and first placements land in weeks 1–6. First ranking gains usually show in weeks 8–12. Compounding growth is a 6–12 month story. We put dates on every step in the roadmap you get after the audit.
We already have an SEO agency or in-house team. Can you work alongside them?
Yes. Most of our engagements run next to an existing team: we own strategy, placements and measurement, they keep publishing. We join your Slack and share one roadmap.
Do you write the content or do we?
Both work. We research and brief every page. Our writers draft, your product people fact-check, or your team writes from our briefs at a lower fee.
How do you tie SEO to revenue?
We connect Google Search Console, your analytics (GA4 or any other) and your CRM, tag every organic conversion by landing page and intent, and report demos and trials per page, not just organic traffic.
Do you do link building?
Yes: niche-relevant links, listicle placements and digital PR around proprietary research. We don’t buy links from DR-70 marketplaces; they don’t move SaaS rankings and they don’t get cited by AI.
What do you guarantee?
Scope, cadence and transparency, plus a 30-day money-back guarantee. We do not guarantee a position in Google or ChatGPT. See “What we guarantee and what we don’t” above.
Tell us about your product. We reply within one business day.
A 30-minute call with the founder. You leave with a written view of your biggest organic opportunity, whether or not we work together.
30-min free call. Traffic audit included.
Prefer to write?
We usually reply the same day and always within 24 hours. Based in London, clients in the US, UK and EU.