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Generative engine optimization services
Generative engine optimization services: qualified traffic and revenue from ChatGPT, Gemini, AI Mode and AI Overviews.
Our 4-direction GEO framework, built on 12 months of AI traffic data and proven on 15+ tech products, turns AI citations and brand mentions into sign-ups. For SaaS, apps and AI-native products, seed to Series B.
SemrushAgency Partner
Google Campusresidents
Google forStartups alumni
Our AI-poweredSEO tools
Generative engine optimization, in plain words
Generative search engines don’t rank pages. They assemble an answer from sources they trust and name the brands those sources name. GEO is the work of becoming one of those brands: being described consistently across the web so AI systems understand you, covering your topic deeper than anyone, and keeping that content fresh so it keeps getting cited. It builds on strong SEO; it doesn’t replace it.
is what the framework runs on: brand authority, topical authority, free tools and a refresh cycle. Each one feeds the other three.
is the refresh window. A page updated within the last month is about 25% more likely to be cited in an AI answer than a stale one.
are needed for a mention to count. AI models read unlinked brand mentions in trusted sources; links help Google, not the citation.
Three GEO cases with numbers
Short, with the metrics that matter. Full write-ups are one click away.
Rask AI: 50% of all sign-ups now come from AI assistants
B2B localisation SaaS: 5.4× pages cited in AI Overviews, 2× ChatGPT mentions
Consent management platform: 7× AI Overviews citations in a new market
The ESA 4-direction GEO framework
None of the four works alone. Together they compound every cycle.
1. Brand authority: brand mentions in the sources AI engines cite
20–30 placements per quarter in “best CRM tools” and “alternatives to HubSpot” lists; unlinked mentions in the sources models scrape; proprietary research journalists quote.
2. Topical authority: entity-based content strategy
Demand map from live ChatGPT, Perplexity and AI Overviews queries; pillar pages with 3–7 article clusters; competitive gap analysis; audit and removal of low-value pages.
3. Free tools: programmatic pages
Job-to-be-done mapping for the 5–10 most frequent jobs around your product; calculators, generators, templates; each on a conversion-ready page that attracts qualified traffic.
4. Refresh cycle
5–10% of key pages updated every month: data, examples, timestamps, structured data, sitemaps.
Also included in every GEO engagement
The plumbing behind the four directions.
Structured data implementation and content structure
Schema, llms.txt, FAQ and comparison blocks, consistent entity facts, so AI retrieval can quote you.
AI visibility tracking
Weekly prompt tracking across ChatGPT, Claude, Perplexity, Gemini, AI Overviews; share of voice, AI citation frequency, LLM-to-Google ratio, AI referrals in Search Console and analytics.
Digital PR
Research reports and data stories that earn the mentions and AI recommendations listicles alone can’t.
Works with your SEO team
We own the four directions and measurement; your team keeps publishing. One Slack, one roadmap.
Your first 90 days
Every step has a date and a deliverable you can hold us to.
AI readiness audit
Prompt & theme audit, entity and source gaps, technical GEO check.
- Prompt & theme map
- Source gap list
- Roadmap with dates
Entity & topical base
Make your brand legible to LLMs.
- Entity clean-up, schema, llms.txt
- Pillar + cluster plan
- Low-value page pruning
Citations
Get into the sources AI answers are built from.
- 20–30 listicle / review placements
- Unlinked mentions, Reddit, G2
- Proprietary research for PR
Refresh & track
Keep citations from decaying.
- 30-day refresh cycle on key pages
- Weekly prompt tracking
- Share-of-voice reporting
How we work and what is working in SEO in 2026
The founder walks through our findings, insights and our strategic approach with 4 directions.
How we measure it, and what you get every week
AI share of voice
How often you are mentioned vs competitors across a fixed prompt set, per engine.
Citations and sources
Which pages get cited and which third-party sources mention you.
Traffic and conversions from AI
Referrals from ChatGPT, Perplexity, AI Overviews, tied to sign-ups in your analytics.
| Metric | M3 | M4 |
|---|---|---|
| Non-brand clicks | 3,120 | 4,480 |
| Demo requests from organic | 14 | 23 |
| Trials from organic | 61 | 88 |
| AI share of voice | 9% | 14% |
| Item | Qty |
|---|---|
| Comparison pages live | 4 |
| Placements (listed by URL) | 11 |
| Technical fixes closed | 17 |
| Pages refreshed | 9 |
Traditional SEO vs generative engine optimization
Only the rows that differ.
| Traditional SEO | GEO | |
|---|---|---|
| Optimisation unit | keywords | entities in the Knowledge Graph |
| Authority signal | links from DR-70 marketplaces | unlinked brand mentions in sources AI systems cite |
| Metrics | search rankings and traffic | share of voice, citation frequency, LLM-to-Google ratio |
| Coverage | add more pages | delete irrelevant pages to lift topical authority |
| Cadence | publish and forget | 30-day refresh on key pages |
| Reporting | monthly rankings | weekly prompt tracking |
Pricing
Three monthly plans. Exact scope and price are confirmed after the audit. Billed in USD, GBP or EUR; VAT excluded for UK companies.
Seed to Series A
minimum 3 months
- 2 brand mentions / month (LLMs, Google)
- 5–10 pages, briefs or content writing
- Weekly Slack, monthly report
Series A–B
most SaaS clients land here
- 10 brand mentions / month
- 25 pages, content writing included
- Digital PR, weekly Slack
Scale-up
multiple products or markets
- 15 brand mentions / month
- 40 pages, content writing included
- Dedicated team, quarterly review
One-time set-up, if you need it before a plan
Month-to-month after the first 3 months. No setup fee on monthly plans; a paid audit is credited against month one. 30-day money-back guarantee.
What clients say
“ESA team combine both a creative and data-driven approach, testing around 10 hypotheses per week for acquisition, engagement and retention. Their work on the UK and US markets has led to a 68% increase in our number of monthly clients and $1.3M raised based on our growth metrics with ESA.”
“We are currently working on a SEO strategy with Dennis and his team to push the business to the new £1m revenue level. Everything, from SEO audit and keyword research to website implementation and daily communication, has been professional, effective and very clear. We are already seeing great results.”
“ESA team outperformed my expectations working with one of our main SEO clients. They delivered 2× organic traffic growth for 12 client websites, working with technical, content and link-building SEO, website structure, navigation and conversion rate optimisation.”
Independent reviews: Clutch · Google for Startups alumni · Semrush Agency Partner · Clutch Top 350 B2B providers 2023
Who this is for, and who it isn’t
✓ A good fit
- Apps: strong indexation through ChatGPT, app stores and help centres; we build that in
- SaaS: B2B and B2C across CRM, marketing, HR, dev tools, analytics, localisation, AI-native
- Funded seed to Series B, or profitable scale-ups
✗ Probably not a fit
- No product-market fit yet
- Categories AI assistants don’t recommend products in (we check for free)
- You need a position guarantee
What we guarantee, and what we don’t
✓ We guarantee
- Named deliverables every month (placements, pages, fixes) and a weekly written update
- Prompt-level and page-level reporting you can audit yourself
- Month-to-month after month 3; leave with 30 days’ notice and keep everything we built
✗ We don’t guarantee
- A specific position in Google or ChatGPT. Nobody can; anyone who does is selling you a report, not a result
- Results without your input: we need product access, a content owner and 2 hours of your time per month
- Traffic from keywords your product can’t convert
Questions we get on every first call
What makes a good GEO agency?
Three things: a fixed prompt set and engines they measure weekly, placements listed by URL, and a refresh plan for month 4 onward. Top GEO agencies will show you share of voice before and after; the rest show you a ChatGPT screenshot.
We are already mentioned in ChatGPT sometimes. What changes?
Sometimes is the problem: citations decay within months without refresh and without consistent sources. We make it measurable and keep it.
Do GEO agencies replace our SEO?
No. GEO focuses on how AI engines pick sources; it needs strong SEO underneath. We run both or coordinate with your SEO team.
How do you measure AI visibility?
Weekly runs of 50–100 prompts across ChatGPT, Claude, Perplexity, Gemini and AI Overviews. We report mentions, citations, share of voice vs competitors and AI referral traffic from Search Console and analytics.
How long until we see results?
Technical fixes and first placements land in weeks 1–6. First new citations and ranking gains usually show in weeks 8–12. Compounding growth is a 6–12 month story. We put dates on every step in the roadmap you get after the audit.
We already have an SEO agency or in-house team. Can you work alongside them?
Yes. Most of our engagements run next to an existing team: we own strategy, placements and measurement, they keep publishing. We join your Slack and share one roadmap.
What exactly is in the monthly report?
Prompt-level AI visibility (mentions, citations, share of voice vs competitors), organic traffic and conversions from each channel, placements shipped, and next month’s plan. Weekly: a short Slack update with what shipped.
What do you guarantee?
Scope, cadence and transparency, plus a 30-day money-back guarantee. We do not guarantee a position in Google or ChatGPT. See “What we guarantee and what we don’t” above.
Tell us about your product. We reply within one business day.
A 30-minute call with the founder. You leave with a written view of your biggest organic opportunity, whether or not we work together.
30-min free call. Traffic audit included.
Prefer to write?
We usually reply the same day and always within 24 hours. Based in London, clients in the US, UK and EU.